Black Friday Sales on Amazon: 10 Proven Tips for Sellers

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Online shoppers enjoy low prices, and discounts make them even more excited. It’s no wonder Black Friday is the most anticipated time of the year for online shoppers and Amazon sellers. Buyers enjoy massive discounts during Black Friday sales, and sellers make massive profits.

Statistics show that:

So if you aren’t already preparing for Black Friday sales 2021, now you know you should! It’s one of the best ways to ensure you get a sizeable chunk of the Amazon pie before you close for the year.

Still, you cannot slash prices without putting any strategies in place for sales. That’s a recipe for failure. Hence, we have put together 10 Amazon Black Friday sales tips to help you. First, why should you take part in Black Friday sales?

Black Friday: What’s The Fuss About?

Everyone knows how expensive things get during Christmas. Black Friday is usually the easy way out of hiked holiday prices. In other words, buyers maximize the discounted deals to shop ahead of Christmas. Some people even save months in advance for Black Friday sales. So sellers can expect a high turnover.

During this period, you are likely to make more sales in a day than you would in a typical week. Black Friday is an excellent way to make the most of the year and to achieve your sales goals.

Ready to hit your sales goals by maximizing Black Friday traffic? Here are some tips for Black Friday sales.

Black Friday Sales: Tips For Amazon Sellers

1. Stock Up On The Right Products

Crazy discounts are usually the catch during Black Friday. But, no matter how much you slash your prices, if you have the wrong products, then you won’t make any sales.

First tip? Find profitable products using Black Friday sales trends and product research tools.

If you’re using trends, here are two things to look out for:

  • Products that have gained more popularity over the last few months. Also, those that peak during discount sales.
  • If your product was popular last year, look at how much it sold last year on Black Friday. If an item was in high demand a year ago, there is a good chance that it will be in demand again.

Related: Amazon product research – Most Profitable Products

2. Update Your Inventory and Check Out Your Competitors

No seller wants to run out of stock during this period, you should also try as much as possible to avoid this. So, ensure you check your inventory and stock up on any items that are running low.

If you can, stock up new products and buy them in excess. The traffic can be massive, and your products may be in demand. But if you don’t have them available, you will miss out on plenty of sales.

Check your sales from last year on Amazon, you can then use this information to plan for this year. Additionally, you may wish to check the trend for similar products for last year. With this information, you can determine how many items you need to stock.

3. Build Excitement and Create A Sense of Urgency

Give people something to look forward to. Appeal to their emotions, and create a sense of urgency and scarcity.

Most sellers skip this part, so if you pay attention to it, you’re likely to gain an edge over your competitors. How should you do this? On one hand, create mouth-watering offers or teasers. You can also use hashtags to track your campaigns.

Even better -make your offers exclusive. This will make people feel special, and you’ll be able to build anticipation. Also, create a sense of urgency using countdown timers and effective ad copies.

You can also create an impression of having limited products in stock. It creates an “exclusive” feeling for your customers. Thus inspiring them to act, and helping you avoid giving crazy discounts.

4. Create Pre-Order Offers – Only For Return Customers

Now is the perfect time to get previous customers to come back. Create an exclusive offer that allows previous customers to pre-order before Black Friday. Do not open this offer up to everyone, if you do this, you will be harming your profit margin. So it’s best to choose a segment of your audience for this purpose.

Exclusive pre-order offers will help you maximize the built-up excitement. You also get to close more sales even before the D-day.

5. Use Amazon Coupons

Follow up the built-up excitement and exclusive deals with Amazon coupons. You can create Amazon coupons in six simple steps.

  • Log in to your Seller Central account.
  • Go to the “Advertising” menu and select “Coupons”.
  • Search for the products you wish to add to your coupon and add them.
  • You can choose to offer a dollar discount or a percentage discount.
  • Decide whether a customer can redeem a coupon more than once.
  • Fix a start and end date for your coupon.

Prices need to be competitive from the start because not everyone will use coupons. Use a coupon alongside competitive prices to boost sales.

6. Bundle Similar Products Using Packages

Look into creating a product bundle if you’re looking for a Black Friday sales strategy. You’ll gain several benefits from creating product bundles. Some of these include:

  • Higher chance of winning the buy box: Winning the buy box may be a bit difficult if you are in a competitive niche. By including similar items in a unique bundle, you can increase your chances of winning the buy box.
  • Give the impression of more value for money: Shoppers like to feel like they’re getting more items at a lower price. So, if you put a couple of items together in a bundle, you can give off this impression and make good profits.
  • Also, by placing similar products in a package, you’ll make it easy for buyers to shop.

7. Create and Optimize Your Listings

This is a crucial part of maximizing the Black Friday period. You can’t sell on Amazon without listings anyway. So, visibility plays a huge role in determining how much sales you’re able to make in this period. So, it’s in your best interest to optimize your listings for conversions.

To optimize your listings:

  • Include relevant keywords in your titles and descriptions.
  • Use high-quality product images
  • Fix competitive prices
  • Use bullet points and short product descriptions

Don’t forget that reviews are important, especially if you would like to attract a new audience. ZonBase contains listing optimization tools to help you create well-optimized product listings. It also comes with a sales estimation tool and a photo enhancer tool to help you improve your image quality.

8. Offer Referral Discounts

Discounts are great, they can help you make sales and even gain more customers. But, like everything else, there’s a not-so-obvious downside. Excessive and frequent discounts can make buyers wait for discounts before making purchases.

So, how do you avoid this? Give discounts based on referrals. In other words, attach rewards to every referral. This way, you’ll not only gain new customers, but you’ll also make more sales. Also, this sales strategy can make you go viral online if you execute it well.

9. Re-target Old Customers

Do you have an email list of previous customers? Consider retargeting them during Black Friday. Old customers are more likely to buy from you, compared to new ones.

Re-target your previous customers, using your exclusive offers and rewards.

10. Run Amazon Ads

There’s no better time to get your ad strategy running than now. Run PPC ads for more visibility. You can either automate this using Amazon software or you can run them yourself.

First, select the items that you want to advertise. If you are on a budget, you can make do with advertising your top 1-3 bestsellers. After selecting your products, choose your target keywords. You should also choose keywords you do not want to rank for.

You can also split test your Amazon listings and campaigns to see what works. It is best to do this before the sales begin. This way, you’re able to use only the working strategies in your listings for more conversions.

Related: Amazon Advertising Tips For Sellers


The competition on Amazon is fierce. One of the ways to increase your chances of success on Amazon is to take advantage of Black Friday Sales. If you make use of the above tips, you will be able to hit your sales target for the year. You may even take a break afterward and enjoy the holiday period!



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