The internet has radically altered the way consumers shop and purchase products. Many physical stores have struggled in recent years as e-commerce businesses have become more sophisticated and accessible. The obvious examples like Amazon
have managed to grow exponentially, but there are also countless smaller e-commerce properties making profits across a variety of niches.The ease of setting up your own e-commerce store means new entrepreneurs can get started quickly. One of the biggest challenges, though, is converting browsers to buyers. Most stores suffer from a high cart abandonment rate, with a huge number of people not making the final step in the sales process. One of the best ways to overcome this problem is to implement an email marketing strategy
based around abandoned carts. The following steps won’t turn every abandoned cart into a sale, but it can make a big difference to your overall sales figures.