Step By Step Guide To Amazon SEO And Cracking The A9 Algorithm- Part 2
Hacking the Amazon algorithm to your favor is not as difficult as it seems. The challenge often lies in understanding the basics of Amazon SEO and how to optimize your listings for conversions. Once this is done, the ride is mostly smooth and you only have to maintain your SEO practices to stay on the first page of search results. However, if you’re not already on the first page of search results, then your Amazon SEO game can get better. For a start, check out the first part of this post here.
In this post, we’ll show you how to improve your Amazon SEO beyond the basics. We’ll also tell you about the best software to help you take your Amazon SEO game, rankings, and listings from 0-100.
How To Improve Your Amazon SEO
Improving your Amazon SEO is not a one-time process. It’s a continuous process and may get overwhelming as you go along. However, if you’re a new seller, try not to put yourself under pressure. Just like Google, Amazon also keeps updating and changing its algorithm. Here are some tips to help you stay on top of your game.
Check out your competition
Scaling your Amazon business and getting the algorithm to favor you will require you to always keep an eye on your competitors. Also, ensure you do thorough product research to discover the best-selling products on Amazon. If you decide to sell a product that no one is searching for, you’re most likely not going to be able to track your SEO efforts. So what are other sellers selling and making a good profit from?
Of course, you may not be able to answer this question or guess the best-selling products off the top of your head, but there’s a way to go about it. You can use product research software to discover the winning products in your niche.
After choosing a product that ticks all your boxes, the next thing you’ll need to do is to check out your competition. Review their products and check out customer reviews. Also, observe what are they doing and how are they improving their products. Spy on their keywords and listings, this will help you gain an idea of what works and what doesn’t.
Understand your Buyer
Understanding and defining your buyer personas is very important. If you do not understand who your customer is, you may be unable to solve their problems and get them to notice your brand. This is one step that most businesses skip. As a result, they end up struggling to improve their rankings.
If you have decided on the product to sell, the next step is to determine who your audience is. Ask questions: Age, gender, location, buyer behavior, etc. Creating a buyer persona and understanding the personality of your target audience makes it easier for you to meet their needs.
Using the insight from your buyer research, you can optimize your listings and improve your products for your buyer. Understanding your buyer personas and taking steps to improve things accordingly will definitely push your sales. Plus, as your sales increase, your ranking improves.
Keywords are an important aspect of listing optimization. As you already know, your listings impact your rankings, so you should pay attention to your keywords as well. Carry out effective keyword research, look for relevant keywords, and don’t hesitate to include them in your listings.
There are two types of keywords – target keywords and Long-tail keywords. Using both variations in your listings is a great strategy to improve your conversions. Target keywords will help your product to appear on search results, combining them with long-tail keywords will help you outrank your competitors. Use long-tail keywords in the product description. Amazon will give you auto-suggested keywords that have high volume.
Understand your target audience and research what search terms they’re likely to use when searching for a product similar to yours. Afterward, make a list of the likely search terms or phrases and use them in your descriptions.
Keyword research is quite complex and can be confusing especially for beginners. The process of researching relevant keywords can also be long and time-consuming and if you have other commitments, you may be unable to do a thorough job. However, you don’t need to worry about keyword research if you don’t want to get involved in it. All you have to do is use a keyword research tool. Keep reading to see our recommendation of the best Amazon software that offers effective keyword and product research tools to help you scale your business.
Keyword Research Tips?
- Keywords should be relevant to your product. Avoid using inappropriate or misleading keywords.
- Keep your content short and informative. Also, do not overstuff your descriptions with too many keywords and only use keywords in a way that does not make your text readable.
- Cut out redundant information.
- Optimize your listings with backend search terms.
- Temporary information like new, on sale, etc should not be included.
- Avoid using subjective claims like amazing, best quality, etc.
- Do not use offensive terms.
Customers often check reviews before buying any product. Moreover, at least 9 out of 10 people say that they read reviews before making a purchase. So, the more good reviews you get, the easier it is to convince people to buy your products. Also, the algorithm uses your reviews to rank your products so the effort you put into getting people to leave you reviews will be worth it.
Related: How to get more reviews on Amazon
Optimizing the Product Listing on Amazon
There are over 2.5 million sellers, 300 million customers, and 12 million products on Amazon. So, if you don’t already know that the competition is tough, now you do. As a result, you’ll need to follow listing optimization best practices if you want to beat the competition and increase your revenue. By optimizing each listing with target keywords, you can increase sales, boost conversions and grow profit margins. Here are a few tips to help you improve your listings.
Optimize Your Product Title
Use a compelling, simple, and short title with your target keyword. Think like a customer, what will you type on Amazon search to find for a similar product. Next, use the most likely search term in your product title.
Create Informative Product Descriptions
Speak the language that your target audience understands. You will only get a few seconds to make an impact, so, keep this in mind when writing your product descriptions. Nobody wants to spend several minutes on your description, so try as much as possible to keep it short, simple, and compelling.
Make Use Of Backend Search Terms
Amazon allows you to add keywords or search terms that are hidden. So, don’t hesitate to use these backend search terms to optimize your listings for better visibility. In the long run, this can even boost your product ranking.
Use Bullet Points
If you have to keep the product description long, use short paragraphs and bullet points. This will improve readability and help your listings rank high on search results. Also, use your target keywords and long-tail keywords to help Amazon’s algorithm understand your product better.
The point here is to give customers a good experience and not to scare them away with huge blocks of texts. Customers may not read the blocks of text and they’ll most likely move on to the next product.
Add Multiple Images
Your product image is the most important part of your product listing. So, use as many images as you can to fully display your product. The images should be sharp and clear. If you want, you can edit the images yourself. Alternatively, you can use a photo enhancer or you can hire someone to do it for you.
Invest In Sponsored Ads
If you are new to the marketplace, you should consider using sponsored ads to promote your products. Amazon ads are a great strategy to gain visibility and increase awareness about your products. Also, if your goal is to expand your reach and make more sales, ads are definitely the way to go.
You can also harness the power of Google Adwords, Facebook ads, and social media to drive external traffic to your Amazon product listings. This way, you will get the extra push for sales and also improve your ranking.
Optimizing your listings and executing all the strategies listed above will make no difference if you don’t track your results. The best way to improve your Amazon SEO game is to make a conscious effort and track your journey. Pay attention to what works and what doesn’t. Then, keep up with the strategies that yield results, and ditch those that don’t. If you decide to use ads, try not to incur too much cost doing that. Instead, track your keywords and ad reports to see what you should focus on.
Navigating Amazon SEO Using Amazon Seller Software
Product research, keyword research, listing optimization, and advertising are essential aspects of every Amazon business. However, getting a hang of these processes may take some time and the learning curve may be a bit difficult to navigate. Good thing is, these processes can be automated using software. But the challenge often lies in choosing the best Amazon software for your business. While there may be a plethora of software available in the market, there’s one that we recommend.
ZonBase is the best all-in-one software for your Amazon business. Need a product research, keyword research, and listing optimization tools rolled up into one? ZonBase is your go-to software. With its photo enhancement tool, your product images can be retouched professionally to reflect the true quality of your products. Also, the PPC tools available inside the software will help you achieve the best results from your PPC campaigns and keep your ad budget reasonable.
Competitive analysis and sales estimation can be easily carried out using its sales estimator and Zon Tracker tool. Only a few tools offer these many features and work well in all areas. With ZonBase, you get access to a wide range of tools at a pocket-friendly price. In addition to this, the software offers a 7-day free trial for sellers who would like to explore its features first before upgrading to a paid plan.