Amazon product listings are a huge determining factor in how much sales you make on Amazon, but the only way your product listings can convert is if they are optimized for conversions. There are a number of things that you need to put in place while creating your product listings. Amazon bullet points are one of these things, but you most likely have not been paying them any attention.
Amazon bullet points are an essential part of Amazon product listings, and often come in handy in cases when you have too many details to fit into your listings. Now, how do you make the best out of your Amazon bullet points? Let’s get right into it.
What Are Amazon Bullet Points?
Amazon bullet points are Amazon’s way of making your product listings more readable. Amazon bullet points are an easy way to provide information about your products. Amazon product listings usually allow you to have up to five bullet points for breaking up your product information so that your listings convert.
A bullet-point outline will help you sell product features and benefits. So, if you want to make the best of your bullet points and get people to purchase your products, you should consider highlighting the unique features of your products in a way that will convince visitors to place their orders.
If you sell gadgets, your bullet points will be a perfect way to highlight the specifications, battery life, warranty period, and any added features that buyers may be interested in.
Related: How to split test your Amazon listing and increase sales?
It is recommended that each bullet point contains a maximum of 15 words (maximum 500 characters in each bullet) and should be a noteworthy aspect of the product. A good example of this would be writing about your gadget’s core features as opposed to listing the accessories it comes with because your buyers probably know this information already.
Your Amazon bullet points should provide a summary of your product’s key features, although this may seem easy to do, there are a few other things you should take note of:
- Keep your bullet points under 1000 characters.
- Start every bullet point with a capital letter.
- Don’t be too salesy, you should not talk about pricing in your bullet points
- Outline your bullet points in order of importance.
- Pay attention to punctuation and use simple words.
These simple tips should get you on the way to getting your customers to buy your products but there are some other things to take note of if your overall goal is to optimize your product listings.
If you have not been paying attention to your Amazon bullet point, these do’s and don’ts may seem like a lot but they are the only way to get results from your Amazon bullet points.
Related: Creating Videos for your Amazon listings
Amazon Bullet Points: Tips For Amazon Listing Optimization
1. Use Relevant Keywords in your Bullet Points
Using relevant keywords in your listings can help you gain more visibility. Amazon’s algorithm uses keywords to bring your listings up when customer’s search for products within your niche. If you use keywords in your bullet points, you increase your chances of visibility.
In a well-written bullet point, you will naturally include keywords, but your number one goal should be to effectively communicate and help customers decide. In one approach, a bullet point starts with a feature, followed by the benefit(s) derived from it.
ZonBase is an Amazon software that contains Amazon keyword research tools to help you find relevant keywords for your product listings.
2. Don’t Use Too Many Keywords In your Bullet Points
In a bid to use keywords in your bullet points, avoid using too many keywords because this will only defeat the purpose of using keywords in the first place. Also, if you stuff up your listings with keywords, it may end up unreadable and discourage buyers instead of convincing them. To be on the safe side, stick to a maximum of two keywords in each sentence.
3. Optimize Your Keywords
Research a list of relevant keywords, then try to fit them into your sentences in the best way possible so that they flow naturally when a buyer reads your listings. Keep your Amazon bullet points and product listings clear and concise but optimized.
4. Outline Your Bullet Points In Order Of Importance
Competitive analysis will help you here, all you have to do is check out your competitors and see what their bullet points look like. You can take a cue from your competitors’ bullet points, and arrange your Amazon bullet points in the same order.
If you check out multiple competitors, you will be able to come up with several bullet points and you can select the best out of these bullet points, use them, and discard the others.
Tips For Improving Amazon Product Listings
A product listing plays a crucial role in determining whether your traffic converts into sales. Since product listings provide detailed information about both the product and the seller, they often serve as an effective tool to persuade buyers of your products’ quality.
Do you know what to include in your Amazon product listings? Aside from Amazon bullet points, Amazon product listings typically include the following six features:
Product Title
When someone searches for a product that your product is ranking for, this is the first thing they notice. It is recommended to keep titles short, so we recommend 100-150 characters for Amazon. They usually allow up to 200 characters in titles, but short is best.
Product Images
In addition to images, you should include text that describes the specific product you have in stock. To increase conversions, it is important to use high-quality product images.
You can improve your product images with ZonBase Amazon software’s photo enhancer tool to get more traction and boost sales.
Amazon product listings should contain between five and eight product images, but six product images is a safe number.
Product Description
Product descriptions consist of relevant keywords that can help buyers gain further knowledge about your product and ultimately purchase it.
Product Features
Use this opportunity to emphasize the great qualities of your product. Bullet points are best for this. Sellers usually use between five and six bullet points for this. It is important to emphasize the features of your product that make it unique compared to your competitors’ products.
Product Reviews
Positive reviews from people who have purchased your product before are crucial to enticing potential customers. Your conversion rate will surely increase when you have good reviews on your product listings.
Good customer service and good products will help you achieve excellent reviews for your product listing.
Conclusion
Amazon bullet points are meant to make reading easier and to help you sell your product by highlighting the most important features. If you use your bullet points well, you will be able to optimize your product listings and gain more conversions.
To optimize your product listings, ZonBase also has the most effective set of listing optimization tools. ZonBase’s listing optimization tools will use relevant keywords in your product titles, descriptions, and bullet points. There’s no better way to guarantee sales and conversions.
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