Amazon SEO: Sellers’ Guide To Beating The A9 Algorithm

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Selling on Amazon is a lucrative business venture. The marketplace hosts over 2 million active sellers and thousands of sellers sign up every day. Hence, the competition is fierce and only the fittest of sellers can survive. The easiest way to beat the competition and make sales on Amazon is to show up on page one of search results. The A9 algorithm determines who shows up on page one and it does this without any bias. “How to rank higher on Amazon” has to be one of the most asked questions by sellers. In this post, we will show you how to sway the algorithm in your favor using Amazon SEO.

New and existing sellers struggle to make sales on Amazon. This is because most of them know next to nothing about Amazon SEO and the A9 algorithm. Amazon’s algorithm uses keywords and well-optimized listings to rank its search results. You’ll learn all about these terms in this post. But, first, what is Amazon SEO?

What is Amazon SEO?

Amazon SEO is short for Amazon search engine optimization. This is the concept behind every entry that shows up in search results. Each product listing is ranked based on its adherence to SEO best practices. It is almost impossible to gain visibility, not to talk of making sales, on AMZ if you do not rank well in search results. The A9 algorithm ranks product listings based on SEO best practices. So, how does the A9 algorithm work?

How Does The A9 Algorithm Work?

Essentially, Amazon is a search engine just like Google. There is however a difference in the purpose of this search engine. As a search engine, Google is designed to provide information. In contrast, Amazon is designed for product sales.

A9 uses various factors to rank products in search results. The algorithm shortens buyer journeys using its ranking system. It does this by matching products to the search terms used by the customer. This way, the product they’re looking for comes up first in the search results.

What factors does Amazon’s search engine consider when ranking products? There are a few. Relevance is the deciding factor for A9. Now, how does the algorithm determine relevancy?

The algorithm’s choice is dependent on many factors, no one knows what controls it. But here are a few factors we think it considers:

  • Sales volume, conversions, and reviews
  • Well-optimized listings
  • Presence of keywords in product listings

Optimizing your listings is crucial if your intention is to get the algorithm on your side. Listing optimization and keyword research can be done manually. You can also choose to use AMZ software to optimize your listings. If you would rather go the manual route, here are some essential things to include in your listings.

  • Product Titles
  • Product Descriptions
  • Bullet points
  • Product Reviews
  • Product Images

AMZ software like ZonBase provides a set of keyword and listing optimization tools. These tools work together to help you gain more visibility on AMZ. You can use ZonBase’s Listify if you would like to take cues from your competitors’ listings and create your own. Would rather have a team of experts create your listings for you? You can make use of the Listing Optimizer service.

Related: Amazon Keyword Research: The Ultimate Guide For 2021

Now that you know what Amazon SEO is all about and how the algorithm works, let’s move on. Boosting sales on Amazon can be a bit difficult if you don’t know how to go about it. Here are a few ways to boost your visibility using keywords and Amazon SEO.

6 Amazon SEO Tips For Sellers in 2021

  • Optimize Your Listings For Your Target Audience

Search engines work differently. So, while you may not have to be very specific in optimizing for Google, AMZ requires you to be. Target a specific audience and provide as much detail as possible. Maximize your product descriptions and include keywords generously in your listings.

  • Know What Search Terms Your Audience is Using

Coming up with a list of search terms is not difficult. But when it comes to keyword research for Amazon SEO, this won’t cut it. Generalized keywords may not bring you the desired results. So, it’s best to use keyword research tools. These tools will help you generate relevant keywords for your listings.

Using too many broad keywords may harm your listings and conversions. Keyword tools will help you narrow down your keywords to the ones that are relevant to your audience. This way, you show up for the exact search phrases that your customers use.

  • Follow Amazon’s SEO Best Practices

Every search engine has laid-down rules for entering data into its search engine. If you want your listings to appear on AMZ’s search engine, you’ll need to enter information in a certain way. The main aim of this site is to sell products, so they want certain words and phrases that will lead to conversions. The algorithm is on the lookout for certain key phrases that will result in conversions.

  • Optimize Your Content For Conversion

Content is an essential part of every AMZ product listing. Since your goal is to convince your buyers to make a purchase, this should be evident in your copy. Don’t just come up with content that contains a lot of fluff, be creative about it. Let your customers know why they should buy your product.

Show them the benefits of the product and what they’ll enjoy if they buy it. Don’t overlook your product descriptions. Also, maximize the word count and use a sufficient number of keywords. Just be careful not to overuse keywords in your descriptions. This can bore readers and discourage them from buying the product.

  • Measure Your Keywords Based on Competitiveness

Keywords are divided into Long-tail and short-tail keywords.

A long-tail keyword is made up of four to five words. Unlike long-tail keywords, short-tail keywords contain no more than two or three words. Compared to long-tail keywords, short-tail keywords are more competitive and more generalized. For this reason, their search volumes are higher. Using them also costs quite a lot. Long-tail keywords are less competitive and have low search volume. Their conversion rate is higher, and costs are lower.

A good strategy is to target keywords that are high in search volume and low in competition. Your best bet is to use AMZ software for keyword research.

  • Be Consistent

You may not show up on page one of the search results immediately. But if you keep at it, you will definitely see significant improvements in your rankings. Persistence and determination are important if you intend to achieve success on Amazon. The above tips will end up useless without a combination of these two.

Related: Amazon Product Research: 6 Best Practices To Help You Win

Best AMZ Software For Keyword Research and Listing Optimization

Keyword research and listing optimization are crucial aspects of every AMZ business. These processes can be cumbersome and overwhelming, especially for new sellers. AMZ software is the best way to find relevant keywords and optimize your listings.

ZonBase is the best AMZ software to help you with these processes. ZB offers an effective set of keyword and listing tools. The software also comes with product research tools and a photo enhancer tool.

Sign up for a free ZB trial


Amazon SEO may sound complicated, but it’s nothing too difficult. With time and the right amount of consistency, you will get the hang of it. Use AMZ software for the best results in your SEO game.



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