2021 Guide to Creating Great Amazon Marketing Strategy

Amazon Business | 0 comments

Amazon is the world’s largest online retailer. The platform boasts over 300 million customers and over 2.5 million sellers. As a result, the competition is fierce and making sales without a strategy in place is almost possible. 

Sellers who want to secure a place on the first page of search results must dedicate time to creating an Amazon marketing strategy. An Amazon marketing strategy is not difficult to create, but there are several things to keep in mind when developing one. Keep reading to learn 5 effective tips to help you develop a perfect Amazon marketing strategy.

5 Proven Tips To Help Sellers Create An Amazon Marketing Strategy

Pay Attention To Amazon SEO

Amazon SEO is at the core of every Amazon marketing strategy. Without SEO, getting results from your marketing efforts may be difficult. Amazon uses its own algorithm, A9 to decide which product should rank higher for a particular search result.

Amazon’s A9 algorithm is programmed to help customers find a product that is most relevant to their search terms. The algorithm considers the following factors when ranking products in search results.

  • Click to sales rate (CTS)
  • Sales page content
  • Keywords used
  • Reviews
  • Customer’s behavior

Usually, customers do not get past the first page of search results before choosing an item. Hence, the best way to make sales on Amazon is to show up on page one. To do this, you should consider optimizing your product listing using Amazon SEO best practices.

Optimize the product’s description with target keywords, add bullet points, and highlight the product’s features and benefits. All these will help you create well-optimized product listings.

Related: Amazon Advertising- Helpful Tips For Beginners

Leverage Amazon Ads For Better Visibility

Amazon provides a Pay-per-click Amazon advertising system that allows you to run on-site ads. The pay-per-click model means that sellers pay a certain amount (which they get to decide) when someone clicks the ad.

If you create, manage, and execute the PPC campaign properly, your item can appear on the first page of search results.

Why are PPC campaigns important for third-party sellers?

  • Buyers often search for products on Amazon using keywords or key phrases. With PPC ads, you can target these keywords or phrases to ensure you show up at the top of the search results. There are over 120 million products on Amazon, so you may have to work your way up to the top of the chain.
  • Organic ranking on Amazon takes time, but PPC campaigns give fast and good results when created and managed perfectly.

Types of Amazon Ads

Sponsored Products Ads: They are keyword-targeted ads that can appear in multiple locations: Amazon search result page or product details page and external websites. These ads can also be used to retarget customers who checked your listings but didn’t make a purchase.

Sponsored Brands: The sponsored brand ads appear first on a search result page most of the time.

Product Display Ads: These ads appear in different locations and can be used to target audiences on and off Amazon. This ad category is only available for vendors.

Here are a few steps to help you create an Amazon PPC strategy:

  • Discover all relevant and targeted keywords for your product before starting the campaign.
  • Set daily budgets more than what is recommended by Amazon.
  • Run the ads for one week to test if they are performing well or not.
  • Monitor your ads and use ad reports to find which keywords are doing good. Then, you can use those keywords in your next ad campaigns.
  • Keep testing and monitoring your ads regularly.

Build Awareness Using Social Media

Building a social media presence is a great way to convince buyers about your brand’s authenticity.

More and more brands are using social media platforms like Facebook, Instagram, Twitter, Linkedin, and Pinterest. All you have to do is plan out your content on a weekly or monthly basis and be consistent.

These platforms let you publish a variety of content. The content may include giveaways, photos from behind the scenes, memes, upcoming events, discounts, or festival-themed content. 

The idea is to mix and spread out these contents so that your audience won’t get bored with just one type of post.

Run Facebook Ads

Many businesses use Facebook ads to expand their reach. Facebook ads allow you to promote your products to new audiences every day. This will help you increase your sales and improve your ranking on Amazon as well.

Facebook ads are one of the most targeted, cost-effective, and scalable ads out there. But, with poor ad setups, you will lose your money and all your efforts will be wasted. So, it is extremely important to plan and strategize before running Facebook ads

How to get started with Facebook ads for your Amazon products?

  • Optimize your product listing: If you want to make sure your ads perform well, you should optimize your product listing and keep improving it. Follow listing optimization best practices and don’t forget to include high-quality product images.
  • Create a landing page: Setting up a landing page for Facebook ads is not as complicated as you think. However, you’ll need access to software like ClickFunnels. This software will help you create landing pages that convert. The purpose of a landing page is to gather emails from potential customers and then direct them to your products. Find your winning ad: There are a number of variables you can test, including keywords, copy, target audience, and so on. Once you find a winning ad, you can increase your budget to promote it.

Related: How To Get Reviews on Amazon

Final Thoughts

Every business needs a marketing strategy. With Amazon businesses, not one but all of the above tips must be incorporated into an Amazon marketing strategy if you want to see results. 

Make use of Amazon marketing services or PPC campaigns to get faster results. Also, optimize your listings for visibility and better conversions. Utilize social media, build an online presence and expand your reach using ads. With Facebook ads, you’ll be able to find out more about your potential audience and reach out to them.

Combining all these factors will help to improve the conversion rates, product sales, and ranking on Amazon search results.


Submit a Comment

Your email address will not be published.