Yes, you heard it right. Anyone can sell on Amazon, yet Amazon FBA business is not for everyone. Don’t get too confused by the statement and read the blog till the end if you are thinking about selling on Amazon FBA.
Firstly, we’ll get to know what fulfillment by Amazon (FBA) is. It is a business option given by Amazon in which you store your products in Amazon’s fulfillment centers, and Amazon picks, packs, ships, and provides customer service for these products. FBA can help you scale your business and reach more customers.
What it requires to be a successful Amazon seller
Following things are required to become a successful Amazon seller.
Mindset is very important in any business that you start. If one has a great business mindset with great ideas and can create innovation in the business world, then he can definitely become a successful Amazon seller. The mindset also includes having great management skills as these skills are really helpful in the smooth running of a business.
To become a successful Amazon seller, you must have consistency. A person who completes whatever he starts is the aptest person for this business. To become a successful seller on Amazon, you need to have patience as it takes time for your business to grow, and the products are not purchased instantly. So, it is quite necessary for a person to be patient and consistent in order to succeed in the challenging business world of Amazon.
- Ability to accept failures and learn from them
A great business mindset also includes having the ability to accept failures and learn from them. A businessman must have an open mindset. This includes having the vision of accepting your mistakes. Once you accept your mistake, then you should learn from it. If that mistake is somehow related to your customers, then you must have the audacity to compensate for their loss or at least say sorry to them. This is the perfect way to run a business smoothly as when a person is honest in his dealings then all the problems, eventually, come to an end. Furthermore, you must have the mindset of converting your weaknesses into strengths. With this kind of mindset, any business can flourish in the least amount of time.
Finances and funds are as important as a mindset in the business world. Having creative and innovative product ideas can’t make you a successful businessman unless you have the finances to run that business on Amazon. The financial stability of the person selling on Amazon plays a really important part in making the business successful. The seller should gather a minimum amount of money to start the Amazon FBA business and then start selling on Amazon.
- The initial investment to start Amazon FBA business
The most important thing that needs to be kept in mind is that there is an initial investment to start the Amazon FBA business. Most new sellers invest $2,000 to $4,000 in their first product. This means that you need to have a minimum of $2,000 to start your business. Another thing that needs to be mentioned here is that the more you invest, the more is your chance of getting successful, and the less you invest; then it means that it will take a bit more time for your business to be successful. So, if you are someone who has a good amount of money and wants to get instant success, then you should invest more. But if you don’t invest much, then you will have to wait for your business to grow and get successful.
- Amazon FBA fees
Another important point regarding the finances is that there are Amazon FBA fees. There are two plans that are offered by Amazon FBA. The first plan is the Individual plan. You should choose this plan if you sell fewer than 40 units a month, you are still deciding what to sell, and you don’t plan to advertise or use advanced selling tools. The Individual plan costs $0.99 per unit sold. The second plan is the Professional plan. You should choose it if you sell more than 40 units a month, you want to advertise your products, you want to qualify for top placement on product detail pages, you want to use advanced selling tools like APIs and reports, and you want to sell products in restricted categories. It costs $39.99 per month, no matter how many units you sell. Choose the plan which suits you best in order to become a successful Amazon FBA seller.
- Cash flow
Cash flow must be kept in mind while becoming an Amazon seller. Cash flow is the amount of cash being received by a business during a defined period of time. This must be more than what you have spent on your business. It means that your profit must be more than your investment.
- Failed product loss
Failed product loss is also an important aspect in the financial arena of the business. Failed product loss means any loss of product occurring as a result of any contamination, adulteration, mislabeling, misidentification, or other loss. A person selling on Amazon must be ready to bear any loss as losses occur in a business very often.
- Courses and training
Amazon sellers who want to reach their goal faster avoiding too many mistakes choose to take online courses and training. It is not mandatory, but many of these courses are available online on how to become a successful Amazon FBA seller. If one takes these courses, then it becomes really easy for him to become successful as they make you learn many tips and tricks which many other sellers are not aware of.
The most important skill is that you should be confident about what you are selling. Another skill that you should own is knowing your customer’s demands and creating what they need at the moment. Also, you must have great communication skills as you have to communicate with your customers frequently.
Should you start your Amazon FBA business in 2021?
The world is in the middle of a pandemic, and everyone has shifted to online shopping. If you have all the above qualities along with finances, then you should go for it. But if you lack specialized expertise, then Amazon FBA business is certainly not for you.