10 Fascinating Amazon Statistics Sellers Need To Know In 2020

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Amazon’s mission statement is to “serve consumers through online and physical stores and focus on selection, price, and convenience”

The vision statement is “ to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online and endeavors to offer its customers the lowest possible prices”.

When Jeff Bezos launched Amazon in 1995, he wanted it to be a more customer-centric company rather than just focusing on competitors. From the beginning, Amazon has always focussed on long-term results and has invested heavily in customer care,  infrastructure and employees.

In 2016 again Jeff Bezos highlighted the core values of Amazon which are:

  • Customer Obsession
  • Resist Proxies
  • Embrace External Trends
  • High-velocity decision making

Today, whenever anyone thinks of an online marketplace, it is very difficult to ignore Amazon. In the 25 years since Amazon was launched, it has become a household name and one of the most popular eCommerce websites in the world. Let’s check out some fascinating Amazon statistics below.

Popular Product Category

  • 44% of Amazon shoppers had purchased electronics from Amazon in the US.

As of February 2019, 44% of US Amazon buyers purchased Electronics, making it the most popular category for consumers to date. The second most popular product category was Clothing, Shoes, and Jewelry, which accounted for 43% of sales. Finally, the third position was the Home and Kitchen category which accounted for  39% of sales.

Amazon’s Popularity

  • In September 2019, Amazon had 150.6 million users in the US making it the most popular shopping app.
  • Almost 206 million people visit Amazon every month.

Amazon is the 9th most visited website in the world and its popularity is increasing day by day. One of the main reasons why it is so popular is because of the service it provides to its customers and third-party sellers. On average, 400 items were sold per minute in 2019, by medium-sized Amazon sellers.

According to one study, 23% of online buyers go to Amazon to find inspiration when they are ready to make a purchase but do not have any product in mind.


  • Amazon sells over 12 million products online. 

Amazon sells over 12 million products online under its own catalog, yet this figure accounts for less than 10% of the total sales revenue. When combined with the number of products sold by third-party sellers on Amazon Marketplace, the number is around 350 million products.


  • Amazon generated net revenue of 232 billion dollars.

Amazon generated annual net revenue of 232 billion dollars in 2018. This revenue was a 30.93% increase from last year. 12 months later, Amazon’s revenue ending on March 31, 2019,  was $241.545 billion. With this revenue, Amazon would become the 51st richest country. Jeff Bezos is the world’s wealthiest man with a net worth of 131 billion dollars.

Third-Party Sellers

  • Amazon has currently 2.5 million third-party marketplace sellers actively selling on the Amazon marketplace.
  • More than 50% of all Amazon sales come from third-party sellers.

The number of Amazon third-party sellers keeps increasing every year. In 2013, 40% of total Amazon sales came from sellers and at the end of 2018, it was 53%. If we put it in numbers, third party sellers generated a revenue of $53,76 billion in 2019 up from $42.75 billion from the previous year.

More than a million new sellers are added every year, all thanks to the great service provided by Amazon called Amazon FBA. It provides packing and shipping of products on behalf of the sellers, each time a purchase is made. Amazon also handles customer service and returns.

Customers best choice

  • 89% of online buyers admitted that they would prefer Amazon over other eCommerce sites.

According to a survey of 2000+ US online buyers, 89% agree they prefer Amazon over other online websites. Amazon has built a huge customer base over the years by gaining their trust. As was stated by Forbes “Amazon has earned our trust by delivering the products we want, on time, intact, in the same branded brown boxes-consistently”

To become a customer’s best choice, it is necessary to win their trust by giving them a consistently good and satisfactory experience. This is how any business, new or old, big or small can be successful.

Amazon Prime Members

  • The number of Amazon Prime members in 2019 was 103 million.

Amazon Prime membership not only gives you the same day or two-day delivery of products, but it also gives access to streaming media like movies, music, etc. Due to this amazing service, there has been an increase in US Amazon prime members from 95 million in June 2018 to 103 million in 2019.

It is found that the product category most popular among the prime subscribers are electronics, apparel, and home improvement products. Amazon keeps improving and adding more features to give its subscribers a wonderful experience.

Products on Amazon

  • The total number of products on Amazon was 119, 928, 851 as of April 2019.

We always trust Amazon to get us the products that we can’t find anywhere else. As of April 2019, Amazon had 119, 928, 851 products listed for sale. Out of which  44.2 million products are books making it the largest category of products. The second-largest category is electronics, 10.1 million products followed by Home and Kitchen, 6.6 million products.

Amazon Prime Day

  • 175 million items were sold during Amazon Prime Day in 2019.

In 2018, 100 million items were purchased during Amazon Prime day and the number significantly increased to 175 million during Amazon Prime day 2019. Yes, Amazon is spreading its reach all over the world. Whatever products are on your wishlist, if you do not purchase them on time, there is a good chance they will go out of stock during the prime day. Amazon also gives a huge discount to all the prime subscribers which are difficult to resist.

Amazon Usage by Device

  • 67% of Amazon shoppers prefer desktop computers or laptops to make online purchases.

According to a recent survey, most Amazon shoppers (67%) prefer desktop or laptops to make an online purchase. Only 24% of shoppers use mobile devices. The majority of people who shop using computers are age 55 and above. The age group of 35 and younger prefer mobile devices.


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