Listing optimization is a crucial aspect of every Amazon business, and every seller knows this. Product descriptions are a major part of every listing, sellers know this too. However, what most sellers don’t know, is how to write product descriptions.
Knowing how to write product descriptions properly can make a huge difference and will significantly improve your chances of making a sale.
At present, there are over 2.5 million third-party sellers actively selling on the Amazon marketplace. The total number of products on Amazon as of April 2019 was 119, 928, 851. If you are a new seller, you will have to compete with other sellers if you want to succeed in your Amazon business.
To increase your sales revenues, you should make sure your products reach as many people as possible. One way to do this is to follow the best Amazon SEO practices.
Below, we will explain how you can create an Amazon SEO strategy for your business and provide 6 top tips you can use to get better results when writing Amazon product descriptions.
Table of Content
How To Optimize Your Listings For Visibility On Amazon
How To Write Amazon Product Descriptions: 6 Tips
Basics of Amazon’s SEO Algorithm
Before we start, you first need to understand what an Amazon A9 Algorithm is. Like Google, Amazon has its own algorithm, which decides how products are ranked on search results. Although the algorithm works just like every other search engine, it is programmed differently.
A9 (Amazon’s algorithm) is programmed to help customers find the most relevant and useful product easily and quickly. Here are some examples of the types of variables that Amazon’s algorithm uses:
- Click to sales rate (CTS): The click to sales rate is the number of people who have bought your product after clicking the product link. The more CTS rate you have the higher your product will rank on search results.
- Sales page content: Sales page content is where you put your target keywords to make the algorithm understand more about your product.
How To Optimize Your Listings For Visibility on Amazon?
To improve profits and beat the competition, Amazon sellers must follow the product listing best practice. By optimizing each listing with target keywords, you can increase sales, boost conversions and grow profit margins.
If your customer has a good experience with your products, they will give good reviews, which also boosts your product’s ranking.
Optimizing Amazon product listings is vital to providing an exceptional online shopping experience. Furthermore, there are over 2 million sellers and more than 353 million items sold on Amazon.
As a result, sellers who want to make a significant profit on the platform must get past the fierce competition. The only way to do this is to gain more visibility. If your product isn’t visible, even if it’s a great product, you won’t be able to generate sales.
In addition to visibility, your Amazon product listing can ensure consistency throughout branding, messaging, reviews, and ratings.
Select the best keywords for your product listings
As we said before, Amazon’s algorithm is somewhat similar to Google’s algorithm. It takes into account all the keywords that people use to search for the products they want from Amazon.
If you want to make a list of your target keywords, start with the best-selling items on the marketplace. Make a list of the top 10 best-selling items in relevant product categories. You can also check the most wished and most gifted lists.
Now, for each of these products, make a note of the title and product description and how they used the keywords.
For your target keyword, try different variations to make it a long-tail keyword. For example, if your target keyword is “luxury watch”, you can also use “luxury watch for men” or “luxury watch brand”.
What is the best Keyword Tool for Amazon Page Optimization?
You can find many keyword tools online that will help you with optimizing your product listing. If you are unsure of which one to try, here is a popular choice that provides all the tools you’ll ever need.
ZonBase– this cutting-edge software provides tools for keyword research, product research, sales estimator, PPC campaigns, and much more. You can also try out all these products at zero cost by signing up for a free trial today.
Use Product Descriptions in Your Listings
Including product descriptions in your product listings increase your chances of gaining visibility and making sales. While writing your product listings, be sure to include keywords, images, and bullet points in your descriptions for better conversions. New and existing sellers struggle with writing product descriptions. Here are a few tips to help you.
How To Write Amazon Product Descriptions
Write the product title carefully
Use a compelling, simple, and short title with your target keyword. You should use the most relevant and effective keyword in your title. Preferably one that you’re sure your audience will search for. Think like a customer. What will you type on the Amazon search bar to find your product?
Keep the description short and to the point
Speak the language that your target audience understands. You will only get a few seconds to make an impact. So, keep in mind while writing product descriptions- it should be short, simple, compelling, and to the point.
Use bullet points for long descriptions
If you use long descriptions, use short paragraphs and bullet points. This will improve readability and also help your product to rank high on search results.
Use your target keywords. Then incorporate long-tail keywords to help the algorithm understand your product better. The point here is to give customers a good experience and not to scare them away with huge blocks of texts. Customers do not like to read long blocks of text. If your descriptions are too lengthy, they will most likely move on to the next product.
Add multiple images to your product descriptions
Product images are the most important part of the product listing. Use as many products as you can to fully display your product. The images should be sharp and clear. You can edit the images yourself or can hire someone to do it for you.
Talk about the benefits of the product
You can include the benefits of using the product in the description. It will help to strengthen the SEO and product listing value. Use the benefits as keywords that most customers will search to find similar products. Include the benefits as product features in bullet points as it will be good for readability.
Product descriptions are important for you to scale your business. Learning how to write product descriptions can be difficult. However, with the tips given above, you should be able to write well-optimized product descriptions.