Knowing how to write Amazon descriptions properly can make a huge difference and will significantly improve your chances of making a sale.
At present, Amazon currently has more than 2.5 million third-party sellers actively selling on the Amazon marketplace. The total number of products on Amazon as of April 2019 was 119, 928, 851. If you are a new Amazon seller, you have to compete with them to succeed in your Amazon business.
To increase your sales revenues, you should make sure that your Amazon products reach as many people as possible by following the best Amazon SEO practice.
Below, we will explain how you can create an Amazon SEO strategy for your business and provide 6 top tips you can use to get better results when writing Amazon product descriptions.
Table of Content
- Basics of Amazon’s SEO Algorithm
- Why Follow Product Listing Best Practice?
- Choosing the best keywords for your product
- What is the best Keyword Tool for Amazon Page Optimization?
- What are Some Tips to Optimize the Product Listing on Amazon?
Basics of Amazon’s SEO Algorithm
Before we start, you first need to understand what an Amazon A9 Algorithm is. Just like Google, Amazon has its own algorithm it uses which decides how products are ranked on Amazon search results. A9 is programmed in such a way to help customers find the most relevant and useful product easily and quickly.
Here are some examples of the types of variables that Amazon’s algorithm uses:
- Click to sales rate (CTS)– The click to sales rate is the number of people who have bought your product after clicking the product link. The more CTS rate you have the higher your product will rank on search results.
- Sales page content– Sales page content is where you put your target keywords to make the algorithm understand more about your product.
Why Follow Product Listing Best Practice?
To improve profits and beat the competition, Amazon sellers must follow the product listing best practice. By optimizing each listing with target keywords, you can increase sales, boost conversions and grow profit margins. If your customer has a good experience with your products, they will give good reviews and that also boosts your product’s ranking.
Choosing the best keywords for your product
As we said before, Amazon’s algorithm is somewhat similar to Google’s algorithm. It takes into account all the keywords that people use to search for the products they want from Amazon.
If you want to make a list of your target keywords, start with the best selling items on Amazon. Make a list of the top 10 best selling items in relevant product categories. You can also check the most wished and most gifted lists. Now, for each of these products, make a note of the title and product description and how they used the keywords.
For your target keyword, try different variations to make it a long-tail keyword. For example, if your target keyword is “luxury watch”, you can also use “luxury watch for men” or “luxury watch brand”.
What is the best Keyword Tool for Amazon Page Optimization?
You can find many keyword tools online that will help you with optimizing your product listing. If you are unsure of which one to try, here is a popular choice that provides all the software you’ll ever need when embarking on your Amazon FBA business journey:
ZONBASE– this cutting-edge software provides tools for keyword research, product research, sales estimator, PPC campaigns and much more. You can also try out all these products at zero cost by downloading their free trial today.
What are Some Tips to Optimize the Product Listing on Amazon?
Write the product title carefully
Use a compelling, simple and short title with your target keyword. You should use the most relevant and effective keyword in your title that your target customer will search for. Think like a customer, what will you type on Amazon search to find for a similar product.
Keep the description short and to the point
Speak the language that your target audience understands. You will only get a few seconds to make an impact. So, keep in mind while writing product description, it should be short, simple, compelling and to the point.
Use bullet points for long descriptions
If you have to keep the product description long, use short paragraphs and bullet points. This will improve Readability and will help your product to rank high on search results. Use your target keywords and long-tail keywords to help Amazon’s algorithm understand your product better. The point here is to give customers a good experience and not to scare them away with huge blocks of texts. Customers do not like to read the blocks of text and will most likely move on to the next product.
Add multiple images to your product descriptions
Product image is the most important part of the product listing. Use as many products as you can to fully display your product. The images should be sharp and clear. You can edit the images yourself or can hire someone to do it for you.
Talk about the benefits of the product
You can include the benefits of using the product in the description. It will help to strengthen the SEO and product listing value. Use the benefits as keywords that most customers will search to find similar products. Include the benefits as product features in bullet points as it will be good for readability.