2018 saw global e-commerce sales reach $2.8 trillion, with the trend of year-on-year growth expected to continue. Shopify has become one of the most popular platforms for running an e-commerce store, making the process of setting up a site straightforward. The rise of global online retail and the simplicity of store creation, though, has led to a great deal of competition. In order to stay ahead of the crowd, it is important you go beyond what most store owners are doing. Assuming you have chosen desirable products and set up your store correctly, the following tactics can be used to take your results to the next level.