Do you think Google Ads and Facebook Ads are similar or your business just needs only one form of advertising and you are set?

Then you are completely wrong.

Facebook Ads and Google ads are two different forms of advertising.

Both have different purposes and can give different results. But both can be important drivers for your business and can be used to maximize your marketing efforts.

Facebook Ads vs Google Ads: What’s the difference

First and foremost you need to understand Facebook Ads vs Google Ads and what is the difference.

Advancement in technology over the years has given businesses, marketers, and consumers different opportunities to find, search, and deliver the information.

Businesses and marketers have options and choices on how they want to show their brand and to whom.

Consumers can decide how to find information, shop, or purchase any product or services.

What Are Facebook Ads

Facebook Ads are widely used as paid social, which means advertising on social media platforms.

Facebook has the highest number of active users and one of the popular social media advertising platforms used by marketers and businesses.

The only similarity between Google Ads and Facebook ads is that both are used for marketing businesses or brands on the Internet.

People are on Facebook to connect with their friends and relatives but not to buy anything.

Facebook Ads are used to create demand for customers who are not searching for it at the moment.

What Are Google Ads

Google Ads or Adwords is the most popular and one of the best PPC advertising.

It is widely used as a paid search and focuses on targeting keywords and phrases that people are using to search on Google.

To advertise using Google Adwords you have to find out our target keywords first that are popularly used by your customers to find products similar to yours.

To make your ads appear on google search you have to bid for each keyword.

Google uses its own algorithm to find out which Ad to rank for search results. But you can follow a few steps to optimize your ad to appear on search results.

Each time anyone clicks your ad, you will be charged some amount of money that’s why it is pay-per-click advertising.

Difference Between Facebook Ads and Google Ads

Facebook Ads vs Google Ads: Advantages or Disadvantages

Following are the advantages and disadvantages of Facebook Ads vs Google Ads:

Facebook Ads

Advantages

• Budget-Friendly
• Ability to target your exact customers.
• Very easy to implement in your marketing strategy.
• Ability to test as many Ads you want and with different Ad creatives
• Facebook offers great analytics, you can test and monitor everything

Disadvantages

• So much competition
• Ads don’t guarantee the results
• Sometimes, Facebook Ads annoy users
• Facebook Ads sometimes can come across as spam

Google Ads

Advantages

• Google Ads can be created quickly and can give immediate results
• Can give great exposure in search results
• Ability to test new ideas and improve continually
• Conversion is fantastic
• You have full control over Google Ads

Disadvantages

• You are going to pay for each click, and can sometimes cost more.
• You have to be careful with finding perfect keywords for targeting
• Landing page and Ads needs to be optimized

To Conclude

In the end, it’s only upto you to decide if you are going to implement both advertising options for your business or not. You should know what works for your business and whatnot. It is only possible if you test both Facebook Ads and Google Ads for your business.

Reasons why Facebook Ads are effective

When Facebook started in the year 2004 no one would have guessed that Facebook would become an essential part of social media marketing for businesses and marketers.

• There are 2.4 billion active monthly users on Facebook.
• Facebook is visited by 1.62 billion users daily.
• 74% of Facebook active users are high-income users.
• 90 million small businesses are using Facebook.
• An average Facebook user clicks 11 Ads per month.

These are some great statistics that can explain why Facebook Ads? But yet there are many businesses around the world who are skeptical or are unaware of the benefits of Facebook advertising. In this article, we are going to discuss some of the best reasons due to which your business needs Facebook advertising.

Why Facebook Ads?

Facebook advertising is the cheapest form of advertising

One of the great benefits of Facebook is that it is the cheapest form of advertising. Here you can set the budget according to how much you want to append per day or on whole. You can start with as low as $5 per day and can reach 1,000 people. So it’s up to you to decide whether you want to spend a huge amount of money on billboards, television, or other traditional ads or go with Facebook ads where you have full control.

Facebook advertising is fast

Not only Facebook advertising is fast but it gives fast and immediate results. You can set your ads and start reaching thousands of people. Facebook advertising is best when you want to drive fast results with less budget in hand.  

It increases brand awareness

Social media marketing is best to make people aware of your brand, what you offer, and what makes you unique. Facebook advertising is a great way to build brand awareness of your brand. The more your potential customers see your brand and what you have to offer, the more they have trust in your brand the more they are going to purchase from you.

The Facebook advertising platform offers Robust analytics

Facebook gives you a full report of what is working and what is not working for you. With Facebook advertising no guess or assumptions, as you will get robust analytics. Facebook provides metrics that help you to determine reach, engagement, conversion rates, and many more.

You can target your exact audience

If we have to tell you one important reason behind Facebook advertising is it’s the capability to micro-target the exact audience. You can target your potential customers based on their age, location, gender, interest, and behaviors. The best part you can even target your competitor’s audience. That means you can control who you want your ads to be seen and who is going to buy your product.

You can create ads using Facebook’s specific objective

Facebook provides 14 advertising objectives which are:

• AWARENESS
  • Brand Awareness
  • Local Awareness
  • Reach
• CONSIDERATION
  • Traffic
  • Engagement
    • Post Engagement
    • Page Likes
    • Even Responses
    • Offer Claims
• CONVERSION
  • Conversions
  • Product Catalogue Sales
  • Store Visits

These Facebook objectives cater to every advertising need. Facebook is good at providing customizable advertising experience to exactly what you are trying to achieve.

Whether you want brand awareness, or post engagement, website clicks, collect more leads, or something else, you can create your ads based on your goal.

You can add a custom call-to-action button

Not only you can customize your objective but Facebook provides you with a custom call-to-action button. With every objective, you have a different call to action buttons available. Some of these are Learn More, Shop Now, Book Now, Apply Now, Contact us, Download, and Sign Up.

People are almost always on social media

Regardless of the industry, your customer is actively using Facebook. On average the active Facebook users are on the platform almost 2.5 hours a day. But, the thing is people are on Facebook not to buy anything but to connect with their friends and family. And not only you but your competitors are also showing their ads to the audience. For your audience, you also have to actively use Facebook and be creative to make your brand unique and be seen by your potential customers.

You can easily scale your Ads

You can start with creating test ads to check what is working and what is not. When you found out what’s working for you and is converting more, you can put more money on that ad and use the audience and creative to scale the Ad. Facebook allows you to duplicate an Ad and target other segments of the same audience, use the similar Ad creative.

Facebook Ads work

Facebook Ads are used by businesses and marketers and they agree that Facebook advertising is the best social media marketing platform for ROI.

Facebook offers retargeting

Facebook is popular among businesses and marketers because it offers retargeting. You can target your audience who have visited your website, watched your video, sign up for your form, etc. Retargeting is made possible using Facebook pixel which records every activity of your customer once installed. 

Are you a business owner thinking of trying Facebook Ads for your business or a digital marketer who wants to introduce a new service to your clients.

Either way, if you are wondering why Facebook Ads, you have come to the right place.

In this article, you are going to learn how Facebook advertising works and what makes it so effective.

Does Facebook advertising work?

Before answering Facebook advertising works or not, let’s look at how does Facebook advertising work?

• You can create Facebook ads for your goal be it to increase website traffic, promote your page, find leads, etc.
• Facebook ads allow you to target your potential customers based on their behavior, age, gender, and location.
• You can set a daily budget to run your ads, and Facebook will not allow the ads to cross the limit.
• Facebook provides Pixel which records or tracks every activity of users and collects data which is very beneficial to create retargeting ads.

Who should advertise on Facebook?

Facebook ads are very different from Google Ads. Google ads work best when there is already a demand and your ad comes to fulfill those. Whereas Facebook ads are display ads that generate demand.

If you are a business owner you should know if Facebook advertising is fit for your business or not.

Second, know your goal. Users are on Facebook to connect with their friends and family not to buy any product or service.

Businesses who fail to understand these fail at Facebook advertising.

Does Facebook advertising work?

The answer to this question is very short and easy, yes it works.

If you know how to leverage Facebook advertising, it will work like magic for your business.

Here are some strategies that we have summed up for you that you need to make sure Facebook advertising works for you:

Create Ads around your goals

Do you know Facebook allows you to create ads based on it’s 12 specific objectives?

Each of these objectives is categorized under Awareness, Consideration, and conversion. You should know what is your goal and priority and choose the objective according to that.

Track properly

How to track your Facebook ads, using Facebook pixels. You need to set up Facebook pixels as required to let it track the activity of users. By adding the pixel to your website, you can target your audience further based on their interaction with your website.

Target your audience

You can target your customers on Facebook based on their Age, Gender, Location, Interests, Behaviours, occupation, income, and many more. Isn’t it interesting? If you are a women’s clothing brand, you can target women with historical shopping behaviors, who have shown interest in clothing brands. Facebook Ad will show your ad directly to people you need to see them.

Be creative

Creativity is what will make your ads unique and will catch the attention of your potential customers. As users are there on Facebook to connect with their friends, and many of your competitors might be showing their ads to them, you will only stand out and create an impression if you deliver great content.

Monitor regularly

You should never just launch your ads and let Facebook do its work. It never works like that with Facebook advertising. You need to always keep monitoring your ads on a regular basis and review the progress.

The question here is not “Does Facebook advertising work” but the question is “ How to make your Facebook ads work for you”.

What makes Facebook Ads so effective?

Facebook’s immense global users have made Facebook advertising so effective. 1.5 billion people are daily active users of Facebook. This statistic explains why marketers and businesses are taking advantage of the platform.

A decade ago when Facebook was created, it was a social networking site to connect students with one another and now it has grown to become a global powerhouse affective the lives of almost everyone.

As Facebook users continue to grow, it gives a great opportunity to marketers and businesses to leverage Facebook data and target their potential customers.

The only way to know if Facebook ads will be beneficial for you or not is by trying it out yourself and evaluating the results.

If you are still confused if you should go for Facebook advertising or not, we will be sharing some more information and interesting facts in our next blog.

• As of December 2019, there are over 2.50 billion monthly active users of Facebook.
• 90 million small businesses around the world have their Facebook pages.
• 86.8% of US marketers are using Facebook marketing in 2020.

If you are totally new to Advertising on Facebook, use this article as your guide. You can also check this youtube video by clicking here to gain more understanding.

Why Advertise on Facebook

If you are only using social media posts to promote your business, then you are missing out on its full potential. Here are a few reasons why Facebook is the best advertising medium for your business:

• Most of your potential customers are using Facebook on a daily basis. It is found that people spend an average of 40 minutes on this platform.
• The budget is under your full control, you can enter the amount you want to spend and the Facebook Ads will run accordingly.
• Facebook gives you the great benefits of reaching the most targeted audience. Your ads will be showing only to your potential customers if you set the targeting right.
• Facebook advertising gives you fast results, you can reach hundreds of thousands of people in one day or one week according to your each day budget.
• It also increases brand awareness and establishes your social authority along with increasing revenue, sales, and leads.
• Facebook allows you to create Video ads that grab more attention from people.>
• If you want to increase your email list for your business, Facebook advertising is the best option for you.

Related: Is Amazon FBA profitable in 2020?

Types of Facebook Ads

Image Ads

Image ads are the most simple type of ads. You just need a high-quality image that clearly displays the idea behind the goal of your Ad. You can create an Image Ads in two steps by boosting your post on Facebook.

Make the Images interesting and creative that attract your customers. As you are using Image, you should make sure to make your Ad Copy appealing.

Video Ads

Research has found that Facebook video ads do better compared to other types of Ads. You can create videos to show your product, brand, or company. All you have to do is to create a short and informative video. A GIF or animation will also work well if you infuse a little creativity into it.

Carousel Ads

Carousel Ads can show multiple images, up to 10 at a time. It is mostly used by the eCommerce industry to showcase its products. You can show different products at a time, each with its own website links.

Slideshow Ads

You can create slideshow ads from images, or short video clips. One benefit of using slideshow ads over video ads is that it uses five times less bandwidth. So, people with a low internet connection can also watch it without any interruptions.

Video Poll Ads

As the name suggests, it is a video ad asking viewers to answer a poll. Video poll ads are mobile-only Facebook Ads. Since it requires audience engagement, it works better than Video ads in increasing brand awareness.

Lead Generation Ads

Facebook lead ads allow you to collect leads by getting information from your potential customers. You can collect information from customers using the contact form or instant form from Facebook, or you can also create a landing page.

Learn more about Lead Ads.

Dynamic Ads

Facebook Dynamic Ads allow you to create personalize your ads without any manual work. You can customize your ads to promote your products or services to targeted customers. This ad gives you the option to target customers who visit your product page but don’t make a purchase. You can also retarget those who added the product to the cart but abandoned it.

Messenger Ads

Facebook allows you to create ads and edit the placements of the ads. If you choose the placement for messenger then your messenger ads are created which will give you access to 1.3 billion people.

Facebook also allows you to run click to messenger ads. With Messenger ads, you can create a call to action that opens up a messenger conversation.

Stories Ads

Story Ads are another type of placement ads. This will allow your ads to be visible on your customer’s Facebook or Instagram story.

Facebook Ad Specs

Facebook has some rules and policies that you have to strictly follow while creating your Ads. Facebook keeps changing the Ads specs for different Ads. This includes specifications for Images, videos, etc.

Check out the specifications for different types of Ads.

How to use Facebook Ads to promote a business?

To get you started with Facebook Ads, we have dissected the whole process into 4 steps:

Create your business page, Ad Account and set up Business Manager

You need to create a business page before starting any Facebook advertisements. Your ads will display from the page that you created and any visitor who clicks the name will land on your business page.

If you already created your business page, you can go on to the next step of creating an Ad account. An ad account is where you will be creating your Ads. Next, you will need to set up a Business Manager and add your ad account.

A business Manager is a tool by Facebook designed to help you manage your Ad account and Facebook page.

Here‘s how to create a Business Manager.

Add Facebook Pixel to the website

You might be wondering here what is Facebook Pixel and why do you need it? Facebook pixel is a code that tracks all the customer activities on your website. You have to place the code on your website and activate it on your ads.

You can use the Facebook pixel to get some good information that can help you with creating retargeting Ads. So, it helps to get a good ROI for your investment. Not only you can create retargeting Ads but create lookalike audiences, optimize Facebook Ads for conversions, gain access to more Facebook ad tools and metrics.

You can add the Facebook pixel to the website in just two simple steps:

STEP 1 Click Events Manager on the top left corner, click Create a Pixel button. Then, Name your pixel, add your website and then create Pixel.

STEP 2 Once you have created Pixel, again go to Events Manager, Go to Pixels, click set up pixels, then go to manually add pixel code to the website. You will get a code, copy the code and paste it at the bottom of the header section of your website.

Start creating your Ads: 

• Choose Objective – Now it’s time to start creating your Ads. First, choose the objective or aim of your Ads. To choose the best objective, you have to understand what result you want from the Ads. There are types of objectives and each type has its subtypes.Check them out below:

1. Awareness: Brand Awareness, Local Awareness, and Reach.
2. Consideration: Traffic, Engagement, App Installs, Video Views, and Lead Generation.
3. Conversion: Conversions, Product Catalogue Sales, and Store Visits.

Here’s how to start creating your Facebook ads.

• Set your budget – Facebook allows you to set and manage your daily, as well as overall ad budget. Your ads will stop running once your budget is fully exhausted. You can schedule your ads by giving the time and date from when you want them to start running.

• Target your Audience- Select your audience based on your niche and product type. Enter the age, location, language, and other details of your potential customer. To further narrow down your audience, you have the option to choose the demographics, interests, and behaviors of your customer.

• Select Ads placements- Next, you have to select where you want your ads to run. Facebook feed, Facebook stories, Instagram feed and Instagram story, Marketplace, Messenger, and more.
• Pick a format- There are presently six Ad formats available on Facebook. You can choose from a single image, single video, slideshow, carousel, instant experience, and collection.
• Submit your Ad for review- Once you are done with everything to review your ads and then submit it. The ad will be sent for review and if approved will start running at the scheduled time.

Test, Measure, and Manage your Ad

Once your ad starts running you can track the performance and even edit the campaign if you want. Now, is the time to test with different things and find out what is working for you. Ensure you measure your ads performance regularly. To do this, you can use the various metrics provided by the Facebook business manager.

Conclusion: Is it Worth Advertising on Facebook?

The answer is yes. Advertising on Facebook is worth it. If you know how to leverage the platform to its full potential, you will get results for sure. If you miss reaching your target market you will end up losing your money. This is because you’ll end up connecting with people who are not at all interested in your product.

Facebook has stored a lot of data about all its users for years. It knows how every user behaves and what their interests are. You just have to give direction to Facebook through your ads. So, understanding your ideal customer is the most important part of getting success on Facebook Ads.

You should not only select your target audience but create appealing Ad copies. Using great images or videos contributes greatly to success with Facebook ads. Make an effort to understand your customer’s pain points and needs. Then creatively show them the solution through your ads. This approach will bring your ideal customer to you and make every penny in your ad budget worth it.