Why 99% Of People Fail On Shopify: Top 5 Mistakes To Avoid!

What is up Ninjas, welcome to the video about why 99% of all Shopifyers fail and yes aquifers is a real word I did not just make that up so this is going to be talking about mistakes to avoid so you can join the 1% of people who actually make it through to a successful Shopify store so number one we are going to talk about the N word the dreaded word that you’ve probably all heard a million times before which is, of course, is niche, I don’t know what some of you were thinking so the niche topic is one that is incredibly important for Shopify as a whole for e-commerce as a whole I think.

A lot of people go into Shopify or Amazon or any type of e-commerce thinking that you know they can just list a fidgets spinner or they can you know sell a piece of cat jewelry that a thousand other people are probably trying to sell or do the same thing from so the niche word we need to talk about niches, and we need to talk about more importantly sub-niches of those niches.

So what’s very important and what a lot of people forget is that you can’t just go out and try to sell the same thing that a thousand other people are selling it was the exact same thing that happened with vicious spinners on Amazon the people who caught it early and the people who identified the trend early made a ton of money and you know the smart people of those first movers were the ones who were smart enough to know when to get out of that trend as they saw hundreds and hundreds and thousands and thousands of other people actually joining in and starting to sell those same products because when there are products that are so profitable and so highly trending and they just seem like such a low-hanging fruit.

Then you know there’s all these type of people out there especially when it’s a low cost to enter as collegiate spinners cost almost nothing to produce it created this excess of circle or the surplus of supply which of course you know wasn’t the demand was not able to keep up so let’s talk about what a sub-niche is and what this actually means for us all right. So we’re going to look at three quick examples of exactly what I mean by this because I think it’s so important to look at examples rather than just talking about you know high-level stuff.

So first thing we’re going to look at is a dog collar so what is a dog collar obviously you probably should know that but you know a big mistake that I see a lot of people make is thinking you know hey a lot of people have dogs a lot of people probably want what a dog collar so I’m just going to sell you know any type of generic dog collar and you know call it a day and so one of the kind of like little tricks that I like to use to hone down a little bit deeper is you never to sell just a generic product people are not going on Shopify stores people are not clicking on Facebook ads for generic products no one I promise you or most people are not buying toilet paper from a Facebook ad so what I like to do is instead of just typing dog collar.

I’m Ollie expressed like a lot of big you know search type sites have what’s called autofill so I can go dog collar space and then just type the letter a and now it’s going to say dog collar and leash set dog collar anti bark collar accessories collar army right, so an army dog collar is a lot more likely to actually you know convert to a purchase on a Facebook ad if somebody is looking specifically for a dog collar army and you know using Facebook guys it’s very easy to target.

People who are you know really interested in the military Army, Navy, Airforce you know any common you know type of camouflage company, or you know maybe like a famous general or historical army figures or something like that right, and so we’re not this video is not talking about Facebook advertising but you know it’s just very important to kind of start to realize that you never want to sell in any type of generically so if we type in beat we see dog collar be per dog collar bandanna buckle bling right and so these are a lot more interesting yeah dog collar Christmas.

So I guarantee you that they have a lot of different like Christmas designs like this, or you know dog harness lift support or you know for different leashes here for four dollars and 20 cents each and then you know if we wanted to go step further we could organize these by orders just to see kind of what’s popular you know the glow-in-the-dark dog harness you know some LED stuff here’s some you know like little bowtie type Dingley things, and I guarantee you know these are obviously seasonal as they’re Christmas related but I can guarantee you that this would sell infinitely better than if you’re just trying to you know sell a generic dog collar to people on Facebook ads.

Let’s take another example we’re going to do jewelry actually the students and so the diamond earring was the other one that I mentioned in the intro and so what we see here is there’s a ton of orders here, but it’s very difficult to actually target people using Facebook advertising and it’s so important guys to think about what how you’re going to target people before you create a store before you actually create a brand before you kind of submit the time and use your time to create you know the shop my store if down the line you’re actually unable to target people to violence Pacific products so instead of it’s like selling earrings like you know big example that we just used what we would do here is we type earring space and so now we see some earrings maybe animal earrings.

So this would be much better so people who also like animals who like jewelry you know maybe you’re targeting people on Facebook who have an anniversary within 30 days so people are trying to buy their wife you know maybe some animal earrings and then you could also maybe type ladybug so maybe somebody who likes ladybugs who has an anniversary within 30 days who also likes animals and who likes you know popular jewelry brands like Tiffany’s or something like that and then all of a sudden you have a much more what I like to call sub-niche area to actually target people and a much higher percentage that you’re going to be able to convert that person into a sale rather than you know just showing them a generic dog collar or generic piece of jewelry they would almost never actually buy from a Facebook.

Let’s move into number two so, I want to be really clear here this one is going to be a little bit more high level but Shopify you guys is a real business I think there’s a kind of a idea out there that a lot of people have been circulating with false rumors and you know all the other gurus out there Shopify that all you have to do to achieve overnight success with Shopify is add a product from Aliexpress into your Shopify store and then you know magically you’re going to start making a ton of money overnight that is not the case Shopify like every other e-commerce or online internet business requires work it requires testing it requires iteration it requires a lot of probably failure up front.

You have to learn a lot of new things like email marketing you have to learn how to you know add apps to your store you have to learn how to you know calculate ROI you have to learn how to create successful Facebook ads and Instagram ads or Snapchat ads or whatever you choose to kind of focus your time on from a marketing perspective, so I just wanted to kind of eliminate this rumor and a lot of the reason that I would say you know 99% of the people out there are failing and they’re not able to actually make a successful Shopify store is that they have this idea that you know within one day or even like one week they’re going to go from having absolutely no knowledge about Shopify to creating successful e-commerce business that you the successful e-commerce businesses out there that are doing you know huge numbers every month are ones who’ve been around, and they’ve actually been testing, and they’ve figured out what works from a marketing perspective they’ve tested.

Probably you know hundreds or thousands of different products and they’ve iterated their store they’ve seen what works they’ve seen what doesn’t and they have the expectation that just like any business it requires time and effort and a little bit of money you know in Shopify’s case and with drop shipping a lot less than most other businesses but still some money up front to actually create something that works and so i wanted to go really deeply into this and just say over and over and over again to people that you are not going to achieve an overnight success you’re not going to become an overnight drop shipping Shopify millionaire by adding a few products from Aliexpress into your Shopify site with the most basic Shopify start right.

So it takes time it takes effort you have to build an email list you have to build rapport with your customers you have to retarget your customers and make them repeat customers because anyone who knows anything about business knows that it is infinitely easier and less expensive to get an existing customer to buy from you again then it is to get a new customer so once you get people into your ecosystem right we’re offering them percent we’re offering them coupons we’re offering them you know end of the year sales we’re telling them about our new exciting you know offers maybe if we have like a store related to Cordys or dogs right we know that people who are buying from a corgi dog store probably have it for you probably love that core you probably think it’s the cutest thing in the world.

So if you come out you know a brand new pair of fluffy Corgi socks, and they already bought you know a fluffy Corgi t-shirt from you then you know that that person has a much higher likelihood of actually converting and becoming a repeat customer than would you know a completely new person that’s never heard of your store or brand or purchasing from you in the past and so you know there’s a there’s a steep learning curve to any internet business but that’s why you know there’s people like me who’ve created Shopify courses teaching you everything or release you know hopefully you like the content that I released for free on YouTube but number two guys is Shopify as a real business you can’t expect to make it work overnight, or you know within a week.

It takes time to understand what’s working and what doesn’t to test different products to test different marketing campaigns to split test your marketing companions’ maybe you’ll realize that you know 20 four to thirty five-year-old men are converting you know ninety percent higher than 18 to 21-year-old women, and so then you take the 18 to 21-year-old women out of your marketing campaigns, and you only target the you know demographics that are working but it takes time, and it takes money, and it takes energy to realize what about your marketing campaign is working and scale of that and then realize what you’re actually just wasting money on and pause those campaigns and then once you really start to get you know in the groove, and you get one successful product that’s starting to work you’re converting at higher profit then it’s costing you to make those sales from a paid traffic perspective and once you get those and once you get a couple of those and all of a sudden you have ten of those then it’s really starting to work but number two guys is that Shopify is a real business and you can’t expect it to work over night

Number three is what I like to call the one and done so similar to what we just talked about before number two a lot of people are trying you know less than 10 total products and 10 total ad sets and then giving up and so one of the biggest things that differentiates any successful entrepreneur it doesn’t have to be on the internet doesn’t have to be an e-commerce it doesn’t have to be in Shopify is the willingness to succeed.

So a lot of people are going to spend you know $100 $200 500 dollars on ads on getting their store set up maybe on some new apps that they’re using on your own their store, and then they’re going to give up because they’re not making it work but what they don’t realize is that with Shopify or with Amazon or with anything really all it takes is that one successful product or service or whatever you’re selling to kind of give you the confidence to show you that it is possible to show you that it does work and then you can really start to scale after you kind of realize what’s working in what’s when what is not working.

Another point that I wanted to mention in this exact same realm is that there’s a really a snowball effect with any type of e-commerce especially when it’s as scalable as drop shipping one of the main drawbacks between other businesses is you stock out right you run out of inventory, and then you can’t fulfill your customers if you are getting on a roll, and people are really starting to you know take off, and you’re starting to get a lot of sales or maybe you have a successful relationship with an influencer and you know they get you all of a sudden 500 sales in a day, and it wipes you out but with drop shipping.

One of the biggest beautiful most beautiful parts about drop shipping is that you don’t actually hold the inventory and theoretically if you partner with the supply which I teach exact down the Shopify ninja master class what you’re going to realize is that they pretty much have an infinite stock you know if they’re a large manufacturer if they’re worth the time and money and you’ve done your due diligence with finding them.

What you’re going to realize is if you do start to take off and your products are just a trend or you find you know the correct relationship with an influencer or a team of influencers and all of a sudden you’re getting thousands and thousands of orders what you’re going to realize is they’re not going to stock out, and so a lot of the moral of the story and the morale of number three guys is that a lot of people give up right before kind of they find that breakthrough product right before they kind of find that their breakthrough stride where they kind of start to get

in motion and they start to realize okay this is actually going to work but what I need to do is not give up you know after spending a hundred dollars on ads and saying you know what it’s just not working for me nobody can do it it can’t be done.

Because I imported one product off all the Express onto my store, I step I set up in an afternoon right it’s a real business it takes time don’t give up with you know trying just ten products or even 50 products guys I tried hundreds and hundreds of products on dropshipping before. I kind of started to realize what was working what was not working you know how to identify trending sub-niches I when I first started I think like a lot of people you know I was looking at these products that were kind of that I saw a lot of other people selling successfully. But what I didn’t realize is they had spent you know months or years building up email list building up you know social-media followings on Instagram on Facebook on Pinterest where whenever they released a new product they already had you know hundreds or thousands of people already kind of in their ecosystem who had bought from them, before who are willing to buy from them again because they liked to quality or whatever the case may be so you don’t see a lot of the behind-the-scenes stuff for these you know already successful companies out there who’ve probably spent months or years actually building up these relationships and building up these audiences.

So the point and the morale of number three guys is don’t be a one-and-done err it takes time and it takes energy and it takes a lot of testing before you realize what is actually going to work all right guys let’s get into number four what I like to call it the golden ratio, so the golden ratio is something that I kind of came up with just because I think people get bogged down and prioritize and spend time on things that are not going to produce them the most result.

So if we use the Pareto principle right the 8020 principle that 20% of our civet are going to produce 80% of our results let’s break down you know kind of the main three ways that you are going to spend time on your Shopify store and your Shopify business so 20% of your time should be creating the perfect store right creating choosing the best theme creating your store you know optimizing your store for both desktop and mobile making sure that you have the correct apps that you’re capturing people’s emails correctly you know that you’re using apps like spin a wheel – you know incentivize people to give you their emails in exchange for coupons using apps like receipt full or converse you to make sure that you’re actually getting people to click on the emails that you’re sending them as we’ve seats and maybe potentially offering them discounts.

We could make a video if you guys are interested in all the best apps for Shopify that I have given me the most conversions and then have made the biggest difference to my store but for right now we are just talking about the golden ratio so 20% of your time and I know that might seem like not that much to a lot of you guys but creating your store can really ball people down, and they can spend all of their time on that and if you spend all of your time on creating the perfect store then you’ll never actually get that your store out there and be able to find your customers right so I’ve created stores in as little as a day.

And I’ve had a lot of experience with Shopify I have a lot of experience with Facebook Ads, and I have a lot of experience with selling things on the internet but you know I can create a store and get it completely fully live and functional, and you know all the titles and descriptions and everything optimized with all the apps I want you know within one day and so that should be really only 20% of your time don’t let you don’t let yourself get bogged down where you’re spending you know weeks or months creating the perfect store without actually testing anything because you’re going to be really let down and you’re probably going to feel pretty overwhelmed.

If you’ve you know put all this time and effort and money into creating the perfect store and then no one’s buying anything from you so 30% of your time right out of 100% should be for product selection and iteration so when you’re selecting products you want to make sure that you’re putting a lot of thought into it that you’re selecting things that are on the upward trend on Google trends that you’re selecting things that are in a sub niche like we talked about before you don’t want to be selling dog collars you want to be selling you know LED dog collars for Christmas or you want to be selling you know Corgi pink dog collars for you know women or something like that right, so we’re not looking at general niches were not selling dog collars the hole we’re selling sub niche to items that people are much more likely to actually purchase from a Facebook ad as always people do not purchase consumables right the everyday type thing people are not buying you know Colgate toothpaste or toilet paper off of a Facebook ad and so 51% and yes I know this doesn’t add up to a hundred percent so please you know don’t tell me that in the comments.

I just wanted to kind of make a point here so fifty one percent more than half of your time by for sure should be spent on marketing so for a lot of us you know there’s a there’s a pretty steep learning curve for learning Facebook ads there’s a pretty steep learning curve for you know learning about autoresponders like MailChimp and learning how to build an email list and how to successfully market to that email list that you’re not annoying people but you know you’re offering value and you’re actually generating downstream income from that email list because what a lot of people don’t understand what a lot of beginners that don’t understand is the people that are really becoming wealthy and making a lot of money off of e-commerce are not making that money up front a lot of times.

I go into the black I’m actually losing money at the beginning of my store you know kind of giving away a lot of products for free getting people into my email list testing all these different products right spending a lot of money trying to scale ads quickly so that I can get the most data immediately, so I get you know I get all the information about what ads are working what demographics are working whether it’s males or females what cities and states write all this information about ads I get it quickly, and then I scale the ones that are working quickly and ice paws the ones that are not working quickly but in doing that you know I’m wasting money up front with theoretically you know quote-unquote wasting money similarly up front you know I’m giving away products for free.

I’m offering products at you know below my cost at times just so I can build an email list so that I can actually you know launch future products to that email list, and that is where I’m going to make the money the people that are wealthy on the internet are the ones or who give away things you know not in necessarily for free but the ones who give away a lot of free information who are understand that the people who get wealthy online are the ones who make downstream incomes by building a following building a customer base building an email list building a

group people that are interested in what you have to say or what you have to sell and last but not least number five, so prioritization has everything to do with entrepreneurship.

It doesn’t have to just be with Shopify or Amazon or whatever you’re selling on from that specific example but we are going to use that as our contextual kind of thing we’re going to walk through right here to highlight a few points and so what I mean by prioritization and the reason that a lot of people fail at Shopify because of this is people will work on things that are not going to give them the most value so instead of you know finding the perfect product or you know fine-tuning a marketing campaign or you know adding new additional products and testing people will spend you know weeks and weeks creating you know Facebook pages Pinterest accounts tumblers Etsy you know all these different things that are not going to give them the same amount of kind of output as the required time input and so instead of going out there and making you know Reddit accounts for your awesome new store that you’re so happy and passionate about.

You know what you should be doing is a very succinct series of steps when you are going out to create a successful e-commerce business and so that series of steps and I think a lot of people get this backwards is you don’t make a store first making a store first is going to cost you a lot of time it’s going to cost you a lot of most importantly momentum right because nobody wants to spend a month creating a perfect store and then driving a bunch of traffic and paying hundreds of dollars to get that traffic to your site and then not getting any sales from that so instead of creating a store first guys number one when you are when you’re going through your priorities is finding products and so once you find a product that you’re very happy on your checking the social cues you know you’re making sure that there’s a lot of people purchasing this you’re seeing a lot of orders on Aliexpress right you have looked on audience insights on Facebook and you’ve figured out that yes people are in fact searching for this you can know about their demographics.

You’ve checked Google Trends and you’re making sure that you know this particular product or sub niche is on the upward trend you’re making sure that there are detailed targeting metrics on Facebook ads or on Instagram or on Snapchat that you’re actually able to target this group in this audience and you know hopefully this audience that you’re targeting is a very passionate audience right we’re talking about bird-watching we’re talking on sports are talking about golf we’re not talking about you know consumable everyday items, or you know people or water bottles or something like that yes there are some people who are passionate about water bottles, but we’re not talking about that.

So what I’m trying to say here guys is instead of spending a month creating a store before you’ve ever tested a product right get a get a reasonably basic store up get you know the very bare essentials that I teach you know get an email pop-up get some type of a card abandonment in place and then create a collection of you know highly related products maybe it’s like a you know a golf laser site and you know a golf tee cleaner or whatever those little things are that you like to fix the green with and then you could do you know one collection of golf you know men’s polos or something like that right, so you want to make an ultra niched set of products in one collection and then run Facebook ads to it and if you can’t get sales with you know fifty-two hundred dollars of Facebook ads after you’ve done all of your kind of due diligence you’re setting all of your detailed targeting correctly you know you set up the basic optimization of your store right.

If you can’t get sales driving clicks from paid advertising into that ultra niche similar right related type collection where you know you have five different products and they’re all very sub-niche they’re all very much so related all of their titles and descriptions are optimized you know you have your coupon set up you have your reviews on the products all kind of the basics that I teach in the Shopify ninja master class once you have all of those things kind of together in your in your collection and you’ve driven a hundred dollars of paid advertisements with the proper targeting again which I teach but if you don’t know anything about Facebook advertising take a look at my YouTube channel we have you know the number one fastest-growing Facebook as tutorial over two hundred thousand views in three months but who’s counting on my channel.

So make sure you check that out I promise you it will teach you a lot about Facebook ads even if you’re a complete beginner so once you run you know a sufficient amount of traffic up to a hundred two hundred dollars, and you’re not getting any sales then no amount of you know further optimization of your Shopify store is going to change that you need to move on to either a new type of advertisement right different target errs maybe you know you’re using Instagram influencers instead of paid traffic on using Facebook right but once you spent you know up to a hundred dollars on that’s particular ad advertisement to that ultra related niche a collection of different products then it’s not going to be your store optimization that’s going to make a difference you need to either choose the different products or you need to test new ad targeting right.

So the moral of the story here guys is prioritize what is going to make you more money that’s going to be testing new products, and that is going to be testing new types of advertising targeting guys don’t waste a month or two months building out you know the most amazing Pinterest and Twitter account ever for you know your new passion projects do the things and prioritize the things that are going to make you the most money and that is what this is all about guys so if you enjoyed this.

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Welcome to Queenstown New Zealand, and if you want to know why 99% of people will never make a single Shopify sale and you want to know why a diamond earring and a dog collar have a lot more in common than you think, then don’t even think about going anywhere.

What is up Ninjas, welcome to the video about why 99% of all Shopifyers fail and yes aquifers is a real word I did not just make that up so this is going to be talking about mistakes to avoid so you can join the 1% of people who actually make it through to a successful Shopify store so number one we are going to talk about the N word the dreaded word that you’ve probably all heard a million times before which is, of course, is niche, I don’t know what some of you were thinking so the niche topic is one that is incredibly important for Shopify as a whole for e-commerce as a whole I think.

A lot of people go into Shopify or Amazon or any type of e-commerce thinking that you know they can just list a fidgets spinner or they can you know sell a piece of cat jewelry that a thousand other people are probably trying to sell or do the same thing from so the niche word we need to talk about niches, and we need to talk about more importantly sub-niches of those niches.

So what’s very important and what a lot of people forget is that you can’t just go out and try to sell the same thing that a thousand other people are selling it was the exact same thing that happened with vicious spinners on Amazon the people who caught it early and the people who identified the trend early made a ton of money and you know the smart people of those first movers were the ones who were smart enough to know when to get out of that trend as they saw hundreds and hundreds and thousands and thousands of other people actually joining in and starting to sell those same products because when there are products that are so profitable and so highly trending and they just seem like such a low-hanging fruit.

Then you know there’s all these type of people out there especially when it’s a low cost to enter as collegiate spinners cost almost nothing to produce it created this excess of circle or the surplus of supply which of course you know wasn’t the demand was not able to keep up so let’s talk about what a sub-niche is and what this actually means for us all right. So we’re going to look at three quick examples of exactly what I mean by this because I think it’s so important to look at examples rather than just talking about you know high-level stuff.

So first thing we’re going to look at is a dog collar so what is a dog collar obviously you probably should know that but you know a big mistake that I see a lot of people make is thinking you know hey a lot of people have dogs a lot of people probably want what a dog collar so I’m just going to sell you know any type of generic dog collar and you know call it a day and so one of the kind of like little tricks that I like to use to hone down a little bit deeper is you never to sell just a generic product people are not going on Shopify stores people are not clicking on Facebook ads for generic products no one I promise you or most people are not buying toilet paper from a Facebook ad so what I like to do is instead of just typing dog collar.

I’m Ollie expressed like a lot of big you know search type sites have what’s called autofill so I can go dog collar space and then just type the letter a and now it’s going to say dog collar and leash set dog collar anti bark collar accessories collar army right, so an army dog collar is a lot more likely to actually you know convert to a purchase on a Facebook ad if somebody is looking specifically for a dog collar army and you know using Facebook guys it’s very easy to target.

People who are you know really interested in the military Army, Navy, Airforce you know any common you know type of camouflage company, or you know maybe like a famous general or historical army figures or something like that right, and so we’re not this video is not talking about Facebook advertising but you know it’s just very important to kind of start to realize that you never want to sell in any type of generically so if we type in beat we see dog collar be per dog collar bandanna buckle bling right and so these are a lot more interesting yeah dog collar Christmas.

So I guarantee you that they have a lot of different like Christmas designs like this, or you know dog harness lift support or you know for different leashes here for four dollars and 20 cents each and then you know if we wanted to go step further we could organize these by orders just to see kind of what’s popular you know the glow-in-the-dark dog harness you know some LED stuff here’s some you know like little bowtie type Dingley things, and I guarantee you know these are obviously seasonal as they’re Christmas related but I can guarantee you that this would sell infinitely better than if you’re just trying to you know sell a generic dog collar to people on Facebook ads.

Let’s take another example we’re going to do jewelry actually the students and so the diamond earring was the other one that I mentioned in the intro and so what we see here is there’s a ton of orders here, but it’s very difficult to actually target people using Facebook advertising and it’s so important guys to think about what how you’re going to target people before you create a store before you actually create a brand before you kind of submit the time and use your time to create you know the shop my store if down the line you’re actually unable to target people to violence Pacific products so instead of it’s like selling earrings like you know big example that we just used what we would do here is we type earring space and so now we see some earrings maybe animal earrings.

So this would be much better so people who also like animals who like jewelry you know maybe you’re targeting people on Facebook who have an anniversary within 30 days so people are trying to buy their wife you know maybe some animal earrings and then you could also maybe type ladybug so maybe somebody who likes ladybugs who has an anniversary within 30 days who also likes animals and who likes you know popular jewelry brands like Tiffany’s or something like that and then all of a sudden you have a much more what I like to call sub-niche area to actually target people and a much higher percentage that you’re going to be able to convert that person into a sale rather than you know just showing them a generic dog collar or generic piece of jewelry they would almost never actually buy from a Facebook.

Let’s move into number two so, I want to be really clear here this one is going to be a little bit more high level but Shopify you guys is a real business I think there’s a kind of a idea out there that a lot of people have been circulating with false rumors and you know all the other gurus out there Shopify that all you have to do to achieve overnight success with Shopify is add a product from Aliexpress into your Shopify store and then you know magically you’re going to start making a ton of money overnight that is not the case Shopify like every other e-commerce or online internet business requires work it requires testing it requires iteration it requires a lot of probably failure up front.

You have to learn a lot of new things like email marketing you have to learn how to you know add apps to your store you have to learn how to you know calculate ROI you have to learn how to create successful Facebook ads and Instagram ads or Snapchat ads or whatever you choose to kind of focus your time on from a marketing perspective, so I just wanted to kind of eliminate this rumor and a lot of the reason that I would say you know 99% of the people out there are failing and they’re not able to actually make a successful Shopify store is that they have this idea that you know within one day or even like one week they’re going to go from having absolutely no knowledge about Shopify to creating successful e-commerce business that you the successful e-commerce businesses out there that are doing you know huge numbers every month are ones who’ve been around, and they’ve actually been testing, and they’ve figured out what works from a marketing perspective they’ve tested.

Probably you know hundreds or thousands of different products and they’ve iterated their store they’ve seen what works they’ve seen what doesn’t and they have the expectation that just like any business it requires time and effort and a little bit of money you know in Shopify’s case and with drop shipping a lot less than most other businesses but still some money up front to actually create something that works and so i wanted to go really deeply into this and just say over and over and over again to people that you are not going to achieve an overnight success you’re not going to become an overnight drop shipping Shopify millionaire by adding a few products from Aliexpress into your Shopify site with the most basic Shopify start right.

So it takes time it takes effort you have to build an email list you have to build rapport with your customers you have to retarget your customers and make them repeat customers because anyone who knows anything about business knows that it is infinitely easier and less expensive to get an existing customer to buy from you again then it is to get a new customer so once you get people into your ecosystem right we’re offering them percent we’re offering them coupons we’re offering them you know end of the year sales we’re telling them about our new exciting you know offers maybe if we have like a store related to Cordys or dogs right we know that people who are buying from a corgi dog store probably have it for you probably love that core you probably think it’s the cutest thing in the world.

So if you come out you know a brand new pair of fluffy Corgi socks, and they already bought you know a fluffy Corgi t-shirt from you then you know that that person has a much higher likelihood of actually converting and becoming a repeat customer than would you know a completely new person that’s never heard of your store or brand or purchasing from you in the past and so you know there’s a there’s a steep learning curve to any internet business but that’s why you know there’s people like me who’ve created Shopify courses teaching you everything or release you know hopefully you like the content that I released for free on YouTube but number two guys is Shopify as a real business you can’t expect to make it work overnight, or you know within a week.

It takes time to understand what’s working and what doesn’t to test different products to test different marketing campaigns to split test your marketing companions’ maybe you’ll realize that you know 20 four to thirty five-year-old men are converting you know ninety percent higher than 18 to 21-year-old women, and so then you take the 18 to 21-year-old women out of your marketing campaigns, and you only target the you know demographics that are working but it takes time, and it takes money, and it takes energy to realize what about your marketing campaign is working and scale of that and then realize what you’re actually just wasting money on and pause those campaigns and then once you really start to get you know in the groove, and you get one successful product that’s starting to work you’re converting at higher profit then it’s costing you to make those sales from a paid traffic perspective and once you get those and once you get a couple of those and all of a sudden you have ten of those then it’s really starting to work but number two guys is that Shopify is a real business and you can’t expect it to work over night

Number three is what I like to call the one and done so similar to what we just talked about before number two a lot of people are trying you know less than 10 total products and 10 total ad sets and then giving up and so one of the biggest things that differentiates any successful entrepreneur it doesn’t have to be on the internet doesn’t have to be an e-commerce it doesn’t have to be in Shopify is the willingness to succeed.

So a lot of people are going to spend you know $100 $200 500 dollars on ads on getting their store set up maybe on some new apps that they’re using on your own their store, and then they’re going to give up because they’re not making it work but what they don’t realize is that with Shopify or with Amazon or with anything really all it takes is that one successful product or service or whatever you’re selling to kind of give you the confidence to show you that it is possible to show you that it does work and then you can really start to scale after you kind of realize what’s working in what’s when what is not working.

Another point that I wanted to mention in this exact same realm is that there’s a really a snowball effect with any type of e-commerce especially when it’s as scalable as drop shipping one of the main drawbacks between other businesses is you stock out right you run out of inventory, and then you can’t fulfill your customers if you are getting on a roll, and people are really starting to you know take off, and you’re starting to get a lot of sales or maybe you have a successful relationship with an influencer and you know they get you all of a sudden 500 sales in a day, and it wipes you out but with drop shipping.

One of the biggest beautiful most beautiful parts about drop shipping is that you don’t actually hold the inventory and theoretically if you partner with the supply which I teach exact down the Shopify ninja master class what you’re going to realize is that they pretty much have an infinite stock you know if they’re a large manufacturer if they’re worth the time and money and you’ve done your due diligence with finding them.

What you’re going to realize is if you do start to take off and your products are just a trend or you find you know the correct relationship with an influencer or a team of influencers and all of a sudden you’re getting thousands and thousands of orders what you’re going to realize is they’re not going to stock out, and so a lot of the moral of the story and the morale of number three guys is that a lot of people give up right before kind of they find that breakthrough product right before they kind of find that their breakthrough stride where they kind of start to get

in motion and they start to realize okay this is actually going to work but what I need to do is not give up you know after spending a hundred dollars on ads and saying you know what it’s just not working for me nobody can do it it can’t be done.

Because I imported one product off all the Express onto my store, I step I set up in an afternoon right it’s a real business it takes time don’t give up with you know trying just ten products or even 50 products guys I tried hundreds and hundreds of products on dropshipping before. I kind of started to realize what was working what was not working you know how to identify trending sub-niches I when I first started I think like a lot of people you know I was looking at these products that were kind of that I saw a lot of other people selling successfully. But what I didn’t realize is they had spent you know months or years building up email list building up you know social-media followings on Instagram on Facebook on Pinterest where whenever they released a new product they already had you know hundreds or thousands of people already kind of in their ecosystem who had bought from them, before who are willing to buy from them again because they liked to quality or whatever the case may be so you don’t see a lot of the behind-the-scenes stuff for these you know already successful companies out there who’ve probably spent months or years actually building up these relationships and building up these audiences.

So the point and the morale of number three guys is don’t be a one-and-done err it takes time and it takes energy and it takes a lot of testing before you realize what is actually going to work all right guys let’s get into number four what I like to call it the golden ratio, so the golden ratio is something that I kind of came up with just because I think people get bogged down and prioritize and spend time on things that are not going to produce them the most result.

So if we use the Pareto principle right the 8020 principle that 20% of our civet are going to produce 80% of our results let’s break down you know kind of the main three ways that you are going to spend time on your Shopify store and your Shopify business so 20% of your time should be creating the perfect store right creating choosing the best theme creating your store you know optimizing your store for both desktop and mobile making sure that you have the correct apps that you’re capturing people’s emails correctly you know that you’re using apps like spin a wheel – you know incentivize people to give you their emails in exchange for coupons using apps like receipt full or converse you to make sure that you’re actually getting people to click on the emails that you’re sending them as we’ve seats and maybe potentially offering them discounts.

We could make a video if you guys are interested in all the best apps for Shopify that I have given me the most conversions and then have made the biggest difference to my store but for right now we are just talking about the golden ratio so 20% of your time and I know that might seem like not that much to a lot of you guys but creating your store can really ball people down, and they can spend all of their time on that and if you spend all of your time on creating the perfect store then you’ll never actually get that your store out there and be able to find your customers right so I’ve created stores in as little as a day.

And I’ve had a lot of experience with Shopify I have a lot of experience with Facebook Ads, and I have a lot of experience with selling things on the internet but you know I can create a store and get it completely fully live and functional, and you know all the titles and descriptions and everything optimized with all the apps I want you know within one day and so that should be really only 20% of your time don’t let you don’t let yourself get bogged down where you’re spending you know weeks or months creating the perfect store without actually testing anything because you’re going to be really let down and you’re probably going to feel pretty overwhelmed.

If you’ve you know put all this time and effort and money into creating the perfect store and then no one’s buying anything from you so 30% of your time right out of 100% should be for product selection and iteration so when you’re selecting products you want to make sure that you’re putting a lot of thought into it that you’re selecting things that are on the upward trend on Google trends that you’re selecting things that are in a sub niche like we talked about before you don’t want to be selling dog collars you want to be selling you know LED dog collars for Christmas or you want to be selling you know Corgi pink dog collars for you know women or something like that right, so we’re not looking at general niches were not selling dog collars the hole we’re selling sub niche to items that people are much more likely to actually purchase from a Facebook ad as always people do not purchase consumables right the everyday type thing people are not buying you know Colgate toothpaste or toilet paper off of a Facebook ad and so 51% and yes I know this doesn’t add up to a hundred percent so please you know don’t tell me that in the comments.

I just wanted to kind of make a point here so fifty one percent more than half of your time by for sure should be spent on marketing so for a lot of us you know there’s a there’s a pretty steep learning curve for learning Facebook ads there’s a pretty steep learning curve for you know learning about autoresponders like MailChimp and learning how to build an email list and how to successfully market to that email list that you’re not annoying people but you know you’re offering value and you’re actually generating downstream income from that email list because what a lot of people don’t understand what a lot of beginners that don’t understand is the people that are really becoming wealthy and making a lot of money off of e-commerce are not making that money up front a lot of times.

I go into the black I’m actually losing money at the beginning of my store you know kind of giving away a lot of products for free getting people into my email list testing all these different products right spending a lot of money trying to scale ads quickly so that I can get the most data immediately, so I get you know I get all the information about what ads are working what demographics are working whether it’s males or females what cities and states write all this information about ads I get it quickly, and then I scale the ones that are working quickly and ice paws the ones that are not working quickly but in doing that you know I’m wasting money up front with theoretically you know quote-unquote wasting money similarly up front you know I’m giving away products for free.

I’m offering products at you know below my cost at times just so I can build an email list so that I can actually you know launch future products to that email list, and that is where I’m going to make the money the people that are wealthy on the internet are the ones or who give away things you know not in necessarily for free but the ones who give away a lot of free information who are understand that the people who get wealthy online are the ones who make downstream incomes by building a following building a customer base building an email list building a

group people that are interested in what you have to say or what you have to sell and last but not least number five, so prioritization has everything to do with entrepreneurship.

It doesn’t have to just be with Shopify or Amazon or whatever you’re selling on from that specific example but we are going to use that as our contextual kind of thing we’re going to walk through right here to highlight a few points and so what I mean by prioritization and the reason that a lot of people fail at Shopify because of this is people will work on things that are not going to give them the most value so instead of you know finding the perfect product or you know fine-tuning a marketing campaign or you know adding new additional products and testing people will spend you know weeks and weeks creating you know Facebook pages Pinterest accounts tumblers Etsy you know all these different things that are not going to give them the same amount of kind of output as the required time input and so instead of going out there and making you know Reddit accounts for your awesome new store that you’re so happy and passionate about.

You know what you should be doing is a very succinct series of steps when you are going out to create a successful e-commerce business and so that series of steps and I think a lot of people get this backwards is you don’t make a store first making a store first is going to cost you a lot of time it’s going to cost you a lot of most importantly momentum right because nobody wants to spend a month creating a perfect store and then driving a bunch of traffic and paying hundreds of dollars to get that traffic to your site and then not getting any sales from that so instead of creating a store first guys number one when you are when you’re going through your priorities is finding products and so once you find a product that you’re very happy on your checking the social cues you know you’re making sure that there’s a lot of people purchasing this you’re seeing a lot of orders on Aliexpress right you have looked on audience insights on Facebook and you’ve figured out that yes people are in fact searching for this you can know about their demographics.

You’ve checked Google Trends and you’re making sure that you know this particular product or sub niche is on the upward trend you’re making sure that there are detailed targeting metrics on Facebook ads or on Instagram or on Snapchat that you’re actually able to target this group in this audience and you know hopefully this audience that you’re targeting is a very passionate audience right we’re talking about bird-watching we’re talking on sports are talking about golf we’re not talking about you know consumable everyday items, or you know people or water bottles or something like that yes there are some people who are passionate about water bottles, but we’re not talking about that.

So what I’m trying to say here guys is instead of spending a month creating a store before you’ve ever tested a product right get a get a reasonably basic store up get you know the very bare essentials that I teach you know get an email pop-up get some type of a card abandonment in place and then create a collection of you know highly related products maybe it’s like a you know a golf laser site and you know a golf tee cleaner or whatever those little things are that you like to fix the green with and then you could do you know one collection of golf you know men’s polos or something like that right, so you want to make an ultra niched set of products in one collection and then run Facebook ads to it and if you can’t get sales with you know fifty-two hundred dollars of Facebook ads after you’ve done all of your kind of due diligence you’re setting all of your detailed targeting correctly you know you set up the basic optimization of your store right.

If you can’t get sales driving clicks from paid advertising into that ultra niche similar right related type collection where you know you have five different products and they’re all very sub-niche they’re all very much so related all of their titles and descriptions are optimized you know you have your coupon set up you have your reviews on the products all kind of the basics that I teach in the Shopify ninja master class once you have all of those things kind of together in your in your collection and you’ve driven a hundred dollars of paid advertisements with the proper targeting again which I teach but if you don’t know anything about Facebook advertising take a look at my YouTube channel we have you know the number one fastest-growing Facebook as tutorial over two hundred thousand views in three months but who’s counting on my channel.

So make sure you check that out I promise you it will teach you a lot about Facebook ads even if you’re a complete beginner so once you run you know a sufficient amount of traffic up to a hundred two hundred dollars, and you’re not getting any sales then no amount of you know further optimization of your Shopify store is going to change that you need to move on to either a new type of advertisement right different target errs maybe you know you’re using Instagram influencers instead of paid traffic on using Facebook right but once you spent you know up to a hundred dollars on that’s particular ad advertisement to that ultra related niche a collection of different products then it’s not going to be your store optimization that’s going to make a difference you need to either choose the different products or you need to test new ad targeting right.

So the moral of the story here guys is prioritize what is going to make you more money that’s going to be testing new products, and that is going to be testing new types of advertising targeting guys don’t waste a month or two months building out you know the most amazing Pinterest and Twitter account ever for you know your new passion projects do the things and prioritize the things that are going to make you the most money and that is what this is all about guys so if you enjoyed this.

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